Traffic to the site, which works with over 3,000 leading UK retailers, has grown rapidly since its launch in August 2008, with over 30 million visits to VoucherCodes.co.uk over the last six months alone.
The five million user milestone comes hot off the back of recent analysis from Experian Hitwise* showing voucher sites have now become more popular with consumers than price comparison sites. According to Hitwise, visits to price comparison sites have halved year-on-year, and voucher websites are now the dominant rewards category with 37.4 million UK visits in December 2011, up 28% from last December.
Max Jennings, co-founder of VoucherCodes.co.uk commented: “VoucherCodes.co.uk has enjoyed fantastic growth over the past year as consumers wise up to the benefits of shopping with vouchers. We are delighted to have hit five million users and are committed to growing this figure even higher to ensure we are offering our market leading offers to as many consumers as possible.
“It’s great to see the voucher market in such rude health, although Hitwise’s analysis comes as no great surprise at a time when retailers are become increasingly aware of the power of vouchers as a marketing tool. Voucher sites not only offer merchants far greater flexibility, but also allow them to interact with consumers and influence behaviour in a way that other reward channels simply cannot.”
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