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Vouchercodes.co.uk hits 5m users as voucher site traffic overtakes comparison sites

- Leading voucher website now has over 5m registered users - Voucher sites now more popular than price comparison sites

March 22, 2012 - PRLog -- VoucherCodes.co.uk, the leading UK based shopping website this week signed up its five millionth subscriber, increasing the number of registered users on the site by 56 per cent over the last 12 months.

Traffic to the site, which works with over 3,000 leading UK retailers, has grown rapidly since its launch in August 2008, with over 30 million visits to VoucherCodes.co.uk over the last six months alone.

The five million user milestone comes hot off the back of recent analysis from Experian Hitwise* showing voucher sites have now become more popular with consumers than price comparison sites. According to Hitwise, visits to price comparison sites have halved year-on-year, and voucher websites are now the dominant rewards category with 37.4 million UK visits in December 2011, up 28% from last December.

Max Jennings, co-founder of VoucherCodes.co.uk commented: “VoucherCodes.co.uk has enjoyed fantastic growth over the past year as consumers wise up to the benefits of shopping with vouchers. We are delighted to have hit five million users and are committed to growing this figure even higher to ensure we are offering our market leading offers to as many consumers as possible.

“It’s great to see the voucher market in such rude health, although Hitwise’s analysis comes as no great surprise at a time when retailers are become increasingly aware of the power of vouchers as a marketing tool. Voucher sites not only offer merchants far greater flexibility, but also allow them to interact with consumers and influence behaviour in a way that other reward channels simply cannot.”

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Notes to editors:

For more information please contact:
Duncan Skehens
PR Manager
020 3597 7495

About http://www.VoucherCodes.co.uk:
VoucherCodes.co.uk brings together the best voucher codes, 2-for-1 restaurant vouchers, printable vouchers, deals and sales for hundreds of leading online stores to help save you more money.

VoucherCodes.co.uk works with the UK’s favourite retailers and restaurants covering every imaginable product and service, so no matter what our customers are looking for we’re sure to have a great voucher code to help save them money.

Over 5 million smart money savers subscribe to our weekly newsletter. Sent out every Tuesday morning, it brings together a handpicked selection of the twenty best voucher codes packed with exclusive codes for a huge range of stores and activities.

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