Next May 21 - 23, 2012 IESE, Business School will offer the Short Focused Program "Challenges in the European Healthcare Market: Winning Through Innovation".
PRLog - Mar. 22, 2012 - BARCELONA, Spain -- Recent years have seen the health sector facing mounting challenges: budgetary pressures, rising patient expectations and short-focused political involvement. With changes in who the decision makers are, the fact that physicians no longer control prescriptions, and with regulatory agencies and health authorities taking greater control, hospitals are sometimes seen as fulfilling a facilitator role. This shift in decision makers has been accompanied by rapid developments in technology that are likely to be outdated within a few years. This has meant that innovation has to be managed in a context of high uncertainty and risk. In other words, innovations need to fit in the context where they can be used.
The program Challenges in the European Healthcare Market: Winning Through Innovation is designed to provide ideas and tools to better respond to the opportunities arising in this sector and to build on the sector’s innovative strengths. You will review frameworks that improve how you manage the interface between the industry and the health sector, learn from best practices and identify opportunities for learning between different health-related technologies: pharma, biotech, medical devices and IT. The program will provide keys for understanding the altered innovation paradigm: how to fit promising bottom-up ideas into well-defined company strategies, and how to navigate in the increasingly diverse research community of public and private players. The program will explore recent examples of successful joint ventures and collaboration with end users such as physicians and patients.