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Brother Gulf hosts Bahrain Annual Channel Meet

Company looking towards reinforcing its Middle East market leadership with creation of stronger ties with partners

PRLog - Mar. 22, 2012 - Brother International Gulf FZE, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, recognized the outstanding and significant contributions made by its partners and distributors in Bahrain during the recent ‘Bahrain Channel Meet 2012,’ which was held at the Al Omra Ballroom, Elite Crystal Hotel, Juffair in Bahrain. The event saw the participation of 80 of the company’s Bahrain based channel partners. Highlights for the evening were three keynote presentations made by Brother International Gulf FZE senior officials and an award ceremony that paid tribute to the company’s partners. The ‘Bahrain Channel Meet’ is part of the company’s continuing move to reinforce its Middle East market leadership by developing stronger ties with channel partners from the region.  

Ranjit Gurkhar, General Manager for Brother International Gulf FZE, led the evening’s affair with an engaging talk on Brother’s business and performance for 2011. The talk was followed with presentations made by Shohail Kidhwai, Deputy General Manager for Brother International Gulf FZE, who talked about Brother’s strategy and roadmap for Bahrain in 2012 and Jai Shankar, Marketing Manager for Brother International Gulf FZE, who discussed the company’s marketing strategy for this year. Another highlight for the evening was a special acknowledgement given to S. Muthuraman, Sales Manager, Ashrafs W.L.L. and the significant contributions he made towards Brother’s continuing growth in Bahrain and the rest of the Middle East region.

“2011 turned out to be a very wonderful year for Brother and we owe this to the excellent performance rendered by our partners throughout the Middle East region, Bahrain in particular,” said Ranjit Gurkhar, General Manager, Brother International Gulf FZE. “In line with this, we have hosted this strategic affair not only to recognize the efforts made by our Bahrain based partners but also to reinforce our ties with them and give them a better understanding of the roadmap of opportunities that we are looking to take in 2012. Rest assured, we will continue to live up to our commitment of providing our customers with world class high quality printers that can help drive in more productivity and efficiencies, no matter what size their companies may be.“

Partners recognized during this year’s ‘Bahrain Channel Awards’ include:

Best Equipment Channel Sales 2011 - Advance PC
Best Consumables Channel Sales 2011 - V. N International
Best P Touch Channel Sales 2011 - Gulf Computer Services
Promising Channel Sales Partner 2011    - Al Ameen Stationary
Best Laser Products Retailer 2011 - Sharaf DG
Best Inkjet Products Retailer 2011 - Lulu Hypermarket
Best Facsimile Retailer - Geant Hypermarket
Best Product Display - Sharaf DG
Promising Retailer - Emax Electronics and Intellex Information Technology

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Source:CommuniGate Middle East
Location:United Arab Emirates
Tags:printer, brother, channel, bahrain, distributor, award
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