As the hospitality industry begins to rebound from the economic downturn of the last four years, Presidian Hotels & Resorts has many reasons to celebrate its portfolio performance in 2011. Every single property in the portfolio outperformed its competitive set, and each of them contributed to a portfolio RevPAR Index in excess of 128.5% for the year. (A hotel’s RevPAR index represents “room revenue capture” that is 28.5% above and beyond its fair share of revenue available to competing hotels in the market where that hotel is located.) The financial impact of this success is net room revenue growth of 8.6% as compared to 2010 performance.
Sergio M Cardenas, Corporate Director of Sales & Marketing, commented, “We adopted of a new customer relationship management program for our team. We created a formal social media program at each hotel, we developed an enhanced sales training curriculum for every sales person working for our company, and we created measurable marketing initiatives, sales deployment and action plans for each hotel. These initiatives are just a few of the new elements to our sales and marketing activities which have each contributed to these outstanding results. We intend to keep the new and creative ideas flowing to keep our sales force a step or two ahead of our competitors in the years to come.”
“Operationally, our award-winning portfolio continues to be recognized as "the best of the best" in its class. Some of the most recent awards Presidian hotels have received include a third consecutive AAA Four Diamond Award for our Hilton President in Kansas City, the Trip Advisor Certificate of Excellence for our Homewood Suites in Austin and the Hilton Honors - Tops in Brand for our DoubleTree Farmers Branch in the Dallas market.
Additionally, the introduction of enhanced tools for forecasting room night demand and labor management helped the properties to increase operating efficiencies and to provide standards for positive interaction with their guests. As a result, it is no surprise that our financial performance demonstrates a year-over-year gross operating profit growth in excess of 18%.
“Overall, 2011 was a very successful year for Presidian across each of the core metrics, and we are expecting an even better year in 2012” Said Mark J Kucera, President/COO for the company.
As the company continues to roll out new initiatives in the sales, operations, and guest satisfaction areas this coming year, Presidian anticipates a continuing positive trend in the key indicators for each of these areas. Presidian also expects increased top line sales with growth rates above each hotel’s competitive set and ultimately, bottom line profit performance for every hotel it manages in 2012. The company is also evaluating several opportunities for expansion to bring its expert know-how to a broader range of independent hotel owners/investment groups, lenders and special servicers seeking management expertise.
Also not to be forgotten, Presidian expects to acquire a number of hotels either through acquisition and repositioning of existing properties or through development of new properties as the industry economics continue to improve, Presidian invites private and institutional investors looking to invest in hotel projects to contact us about acquisition and development opportunities currently in the product development pipeline.
About Presidian: Presidian invests in hotel projects. It also operates hotels it does not control as a third party. Presidian develops upscale hotel properties and residential projects in six states, and represents flags under the Marriott, Starwood and Hilton family of brands. The quality of the portfolio has been nationally recognized by the companies they represent, and by the portfolio performance in the markets they cover. For more information on Presidian, visit www.presidian.com
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Presidian is a premier hotel management and development company with more than twenty years of experience in new property development, historic asset conversions and management of the industry’s leading hotel brands.