Ryan comes to MMA from MarketShare, where as Director of Analytical Insights he provided thought leadership in the areas of marketing mix models, predictive models, segmentation, experimental design, optimization and survey research. He will report directly to Tigran Markaryan, MMA’s Senior Vice President of Custom Analytics.
Ryan has developed and applied cutting-edge analytical methodologies from econometrics, classical statistics, machine learning and data mining to support innovation and growth in various industries including financial services, telecommunications, consumer products, hotels and pharmaceuticals. In order to support value creation through the integration and assimilation of analytic solutions, he has played a lead role in developing automated analytic systems and reporting tools using a variety of statistical software and methodologies.
At MMA, Ryan will be responsible for working with automated and custom analytics and technology teams to expand MMA’s predictive solutions. Ryan’s deep experience in being able to think out-of-the-box analytically, as well as his keen understanding of both analytic and market research insights, positions him to help assess and meet the future needs of MMA and the industry.
“I am extremely pleased to have Jude joining us as we work to solve many of the complex analytic challenges the industry faces in order to create meaningful value for our clients,” said Markaryan.
“In order to maximize the powerful benefits of predictive analytics, marketing organizations need to align to clients’ business processes,” Ryan said. “Not only do organizations need to be able to plan, they must also be able to measure and adjust while benefiting from the recency and relevance of both behavioral and consumer attitudinal insights.”
At MarketShare, Ryan played a key role in the development of optimization tools and analytic tools. Prior to MarketShare, he was a director at UBS in the advanced analytics department and an associate director at Digitas. Ryan has done Ph.D. level work in finance and holds an MBA in finance and applied statistics from Rutgers University, an MS in information systems management from the New Jersey Institute of Technology, and a bachelor’s degree in engineering from Bangalore University, India.
Since the first quarter of 2011, MMA has added significantly to its executive bench strength both here and abroad, primarily in the form of Ph.D. and MBA-level resources, to support growth and innovation initiatives.
MMA is a unit of leading global custom market research company Ipsos. MMA provides leading analytics services for companies in consumer products, retail, restaurants, pharmaceuticals, durable goods, financial services, automotive, telecommunications and media & entertainment. For more information on MMA, please visit http://www.mma.com/
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MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance.