PRLog - March 21, 2012 - NEW YORK -- Karhu, the official shoe sponsor of the Allstate Life Insurance(SM)
Karhu, which means ‘bear’ in Finnish, has announced that Brady Becker of Danbury, Conn., will wear the mascot costume during the race. It will be the first time that the avid runner has worn a costume when competing.
The Karhu 5K race will start at 8:30 a.m. on a dedicated course at Flushing Meadows Corona Park. The Allstate Life Insurance(SM)
Last year, six runners “Beat the Bear,” winning a pair of Karhu shoes for besting the time of Mark Carbone, 37, of Bellerose, N.Y.
Registration is currently open at www.131newyork.com. Fees for the 13.1 are $100 walk-up and race week; for the Karhu 5K they are $30 walk-up and race week.
The Allstate Life Insurance(SM)
Allstate’s presence at the New York race will be highlighted by an interactive footprint at the Finish Line Festival, featuring entertainers, games and interactive experiences. A cool-down station will provide race finishers with bottled water and cool towels, while massage therapists will be available to help alleviate post-race aches and pains of runners.
Born in 1916, KARHU is Finland’s legendary running brand. Meaning “bear” in Finnish, KARHU has an authentic heritage in running and a deep connection to the outdoors. KARHU follows the Finnish principles of design simplicity and running purity in providing technical running and outdoor gear for nearly 100 years. KARHU running shoes have been worn on the feet of some of the greatest Finnish runners, including Boston Marathon champion Olavi Suomalainen, and Paavo Nurmi, giving rise to the Flying Finns. Engineering innovative products that collaborate with the foot to convert your body’s natural energy into forward momentum through the patented Fulcrum™ technology, KARHU footwear products are sold globally by running specialty retailers. KARHU is owned by KARHU Holding B.V. and designs, markets and distributes KARHU branded products. For more information about KARHU, visit www.karhu.com
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New York 13.1 Marathon® returns to beautiful Flushing Meadows Corona Park on Saturday, March 24, bringing the popular eight-city tour to Queens for its New York stop. The event also includes the Karhu 5K race. Register at http://www.131marathon.com.