Anagnost brings more than 12 years of digital marketing experience, most recently as the president of Reprise Media, a leading search marketing agency. He has extensive knowledge of the biddable media landscape and site-side marketing, and has led global clients in the delivery of large-scale digital campaigns.
At Reprise Media, Anagnost ran the company’s U.S. operations, including a focus on business development and upgrading its search capabilities. Prior to Reprise, he was head of consumer marketing for Bloomberg.com and Businessweek.com, where he ran the digital marketing teams for both domains.
Anagnost also spent many years as a management consultant for Ernst & Young, delivering enterprise-scale software solutions. He started his digital career in 1999 at Modem Media (now Publicis Modem) where he worked with [x+1] Chairman and CEO John Nardone, who was then President, International and [x+1] President and Chief Operating Officer Peter Massey, who was Senior Vice President and General Manager.
“I believe we’re entering a new chapter in digital marketing,” Anagnost said. “There is simply too much complexity in the ecosystem, which is creating opportunities for technology leaders to step up and deliver integrated solutions that will transform marketing performance. [x+1], with its innovative Origin digital marketing hub and advanced data management capabilities, has consistently demonstrated its ability to move clients from marketing in silos to integrated, relevant marketing, and I want to be a part of that.”
“With his unique combination of digital agency, management consulting and software development experience, John brings a rich set of management and client relationship skills,” said Nardone. “Taken together, his business development, account management, leadership and P&L expertise make him an invaluable asset to our clients and the [x+1] team.”
For more information on [x+1] and digital marketing integration, visit www.xplusone.com;
# # #
[x+1] maximizes marketing the ROI of websites and digital media with its patented predictive targeting technology. It optimizes engagement rates and lift conversion in media and on websites, delivering the right ad to the right person at the right time.