2.) KEY FINDINGS
- The trend of booking trips online is expected to grow further in 2012, especially in emerging markets such as China, India and Brazil.
- In 2012, the “Online Travel Segment” is forecast to represent almost a third of the total global travel market value.
- Online travel sales in the US are forecasted to increase by more than +10% in 2012 compared to 2011.
- The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by Germany and France.
- Gross bookings on the Asia Pacific online leisure/ unmanaged business travel market are expected to increase by more than +30% in 2012 compared to 2010.
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