Brand Iron’s list includes business leaders and entrepreneurs, as well as individuals (politicians, entertainers, sports figures, etc.) who construct and manage their personal brand. The Brand Champion 100 list is located at www.brandchampion100.com. In addition to the Brand Champion 100 list for 2011, Brand Iron will also announce a Brand Champion of the Month during 2012. The 2012 Brand Champion 100 list will be announced in December.
“Brand champions are individuals who truly understand, embrace and commit to the brand,” said Michael Doyle, Brand Iron founder and CEO. “They understand what sets their business or themselves apart from others and have the ability to carry that brand message forward. The Brand Champion 100 list provides us the platform to recognize individuals who consistently deliver on a specific brand promise.”
The Brand Champion 100 list consists of 4 categories: Brand Champions, Rising Stars, Brand Chumps, and Legends. Steve Jobs (Apple) and Howard Schultz (Starbucks) head up the Legends category. Aaron Patzer (Mint.com) and Andrew Mason (Groupon) are among those listed as Rising Stars. Tiger Woods (PGA golfer), Tony Hayward (British Petroleum) and Charlie Sheen (actor) are part of the Brand Chumps category distinguishing those who decimated a brand in a matter of days.
“The list is comprised of people who demonstrate strong leadership, are visionary and who inspire others,” Doyle said. “They must be able to communicate a strong message that creates brand sustainability. The Brand Champion 100 list is an open forum where others can weigh in.”
Brand Iron, founded in 2002, is a leading brand consulting and marketing firm in the Rocky Mountain region. Applying its proprietary seven-step process of "Forging Brands, Driving Revenue®," Brand Iron helps companies build business and improve bottom line results. Brand Iron strengthens a company’s marketplace position by taking a holistic approach to brand development, accounting for every aspect of the organization: