CL&D Digital’s open webcast of Pinterest tour — the hot, new social-sharing application — for brand marketing, promotion, and sales is now available on YouTube and SlideShare.
Bob (Robert) Scherer, partner and vice president of CL&D Digital and consumer-products solutions coach, recently presented a free webcast discussing the launch of the company’s new Pinterest pinboard. Scherer provides valuable information in this broadcast on how brands are using and can use this new and exciting platform for promotion, testing, driving sales, running contests, and crowdsourcing. The free webcast is now available to download on YouTube [http://youtu.be/
CL&D Digital launched a Pinterest pinboard for their consumer-products packaging and label clients showcasing the beautiful designs and packages printed at the CL&D shop. The project is an opportunity to dynamically collect and share case-study results with those same clients.
The webcast also highlights how CL&D Digital’s participating clients will benefit from its pinboard by promoting their packaging designs on CL&D Digital’s Pinterest pinboard, learning how the social platform can be used for their brands, and by receiving analytics and statistics of the social-sharing experience that can be used to guide their own efforts.
Pinterest is a virtual, online pinboard — a place to collect images from around the web and pin them to their own board. Images represent the interests of the board owner and might be ideas for a project, inspirational photos, or in the case of a brand, test designs for a new label or product.
About Bob Scherer, speaker and consumer-products solutions coach
Bob Scherer is on a mission to share his successful business strategies and to help define what digital-printing technology implementers can do to get products to market faster and cheaper. A speaker and editorial contributor, Scherer has a passion for the industry and for helping others in the printing community grow their business. Scherer co-founded CL&D Digital 17 years ago. CL&D Digital’s 98% repeat client and referral rate are a testament to Scherer’s vast experience, effective management, and solid business relationships. For more information on Robert Scherer’s schedule and availability to lead or participate in your panel, speak at your event, or lead your webcast, contact Cyndie Shaffstall, SEO/SMO advisor, Spider Trainers, at 303 862 8951.
Tune in to the conversations and access resources of Bob (Robert) Scherer and CL&D Digital at Tumblr, Twitter, Facebook, LinkedIn, Delicious, Digg, SlideShare, Google+, and Scherer’s new blog in RSS-style format SchererIndustryWatch.com (http://www.schererindustrywatch.com) where Scherer is developing a self-narrated podcast library.
About CL&D Digital
CL&D Digital, established in 1995, was one of first packaging printer companies to use Hewlett-Packard Indigo digital-printing technology. Their complete packaging design services have built and continue to build brands from concept to completion in record time. They specialize in runs from 1 to 80,000. CL&D Digital’s client base includes top Fortune 500 consumer products manufacturers, with some of the biggest names in the business.
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