“I created HIT Innovative Founder Stories to highlight the growing community of digital healthcare startups that is leveraging technology to transform healthcare,”
The first podcast in the HIT Innovative Founder Stories series features Jakob Nordenhof Jønck, Co-Founder of Endomondo, a social fitness company that created an application that turns mobile phones into full-fledged personal trainers. Jakob shares his story of how three former McKinsey & Co. management consultants (all former semi or professional athletes) took their passion for active healthy lifestyle and created Endomondo. HIT Consultant chose Endomondo as its first HIT Innovative Founder Stories podcast because it is a great example of how technology can be utilized as a tool to provide consumers with the means to manage and monitor their own health and promote an active, healthy lifestyle.
About Endomondo: Launched in September 2008, Endomondo Sports Tracker turns the mobile phone into a full-fledged personal trainer and a social training partner. The app can be used for running, cycling, walking and all other distance-based outdoor sports. Using GPS, the app tracks route, distance, duration, split times, calorie consumption and more while providing audio feedback on performance. The app offers a full history of workouts, as well as social features that allow users to compete with friends without giving up flexibility. The app also supports heart rate monitors on most handsets. Endomondo.com incorporates the social community where users can challenge friends and share results. Endomondo Sports Tracker has seven million users with exponential growth. For more information, please visit: http://www.endomondo.com and follow @Endomondo on Twitter.
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