Fedoras.com Domain Acquired by One Click Ventures after Recent Re-Launch of TheFedoraStore.com

March 19, 2012 - PRLog -- INDIANAPOLIS, IND. (Feb. 22, 2012): One Click Ventures, the parent company to nine ecommerce brands, announces the acquisition of category level domain name Fedoras.com. The purchase of the Fedoras.com domain is well-positioned to support One Click’s newest brand, The Fedora Store, currently housed at TheFedoraStore.com. The one-word domain will not only help The Fedora Store capitalize on search demand for popular keywords such as “fedoras,” but it will also help customers easily find a trusted resource for hats.

TheFedoraStore.com acquisition occurred earlier this month as a means of accessing a new market with great potential. Purchasing the Fedoras.com domain will provide One Click Ventures with the opportunity to build upon the brand’s marketing potential online. According to the Chief Marketing Officer, Mark Easterday, “In order to fully commit to the fedora market, we wanted to purchase this one-word branded domain to help give our recent launch, TheFedoraStore.com, an advantage over competitors within the fedora industry.”

Short term, Fedoras.com will be used by the marketing team to gain familiarity with the hat community and its landscape, allowing The Fedora Store writers a place to launch a new fedora blog and resources about hat anatomy, creases, and history. One such resource is the upcoming hat infographic, which will be accessible on launch at the fedoras.com homepage. By getting to know the audience, the marketing team hopes to strengthen The Fedora Store’s resources and provide visitors with exactly what they are searching for, whether it is information or a place to buy a new hat.

In the long-term, the company will be transferring TheFedoraStore.com over to the Fedoras.com domain. According to Haley Drummond, the Director of Organic Search, “The idea is not to get rid of The Fedora Store, but to continue to make it a trusted source for hat buyers by building its brand awareness and offering new resources.” One Click Ventures has had experience with this type of endeavor in the past with its’ recent successful launch of the brand Scarves Dot Net.

The Scarves.net domain was first acquired by One Click Ventures in an effort to promote One Click’s scarf retail store AffordableScarves.com. The Scarves.net domain was such a success for SEO that the company decided to switch AffordableScarves.com to Scarves.net. One Click Ventures hopes to achieve similar success by eventually switching TheFedoraStore.com to Fedoras.com.

About TheFedoraStore.com:
The Fedora Store, recently obtained by One Click Ventures as an online retail store, has over 1,800 branded fedoras, derby hats, caps, and cowboy hat styles in multiple sizes to accommodate men, women, and even children. Popular specialty brands such as Stetson, Bailey of Hollywood, and Indiana Jones ensure high quality and multiple options for customers.  

About One Click Ventures:
One Click Ventures, based in Greenwood, Indiana, is an Internet media company that successfully operates a network of nine profitable ecommerce brands. One Click's growth originates from acquiring and enhancing websites with untapped growth potential and employing a robust, cutting-edge marketing effort to drive significantly more traffic to these websites and maximize revenue per visit. The foundation for this growth is One Click's integrated, scalable, 100 percent in-house operational team, with expertise in technology, fulfillment, marketing, purchasing, and customer service.

One Click's current brands include SunglassWarehouse.com, HandbagHeaven.com, Socks4Life.com, ReadingGlassesShopper.com, Scarves Dot Net, InexpensiveWatches.com, TheSunglassManOnline.com, ABCNeckties.com and TravelProducts.com. For more information about One Click Ventures or its brands, please visit www.oneclickventures.com.

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One Click Ventures is a rapidly growing network of market-leading online brands, fueled by acquisitions, technology, and cutting-edge marketing strategies.