Real Estate Brokers in Hard-Hit Markets Woo International Buyers

March 19, 2012 - PRLog -- Michelle Farber Ross, managing partner of MMD Realty in Fort Lauderdale, FL, traveled to Toronto and Montreal recently to host seminars about properties in Florida.

That came after Ross represented Canadians on several large deals. In one case, she negotiated the purchase of a $6.85 million mansion.

With that sort of success under her belt, Ross tells "Real Estate Broker's Insider" that she is continuing to focus on Canadian buyers, particularly those in the eastern part of the country, which is in the same time zone as Florida.

As Canada becomes a crucial source of homebuyers in some U.S. markets, Realtors are learning how to reach them:

* Stress value. Canadians are lured by cheap home prices and rental income.

* Be patient. Canadians tend to make buying decisions deliberately.

* Understand the details. Cross-border loans, insurance, and taxes can pose pitfalls.

Details on reaching and working with Canadian and Chinese buyers appear in the March issue of "Real Estate Broker's Insider."

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