The bins, which once caused a stir when they were placed in fields next to the M5, will be on hand to help runners recycle their waste as they complete either one, three or six miles in aid of the nationwide charity event.
Julian Gaylor, Sales and Marketing Director at Taylor, says: “The Sainsbury’s Sport Relief Mile 2012 is a fantastic event and we’re glad to be able to support it. Our Cow Bins certainly match the spirit of the day and we wish everyone taking part the very best as they raise money for a charity that continues to transform the lives of people in the UK and across the world.”
Taylor’s Cow Bins were designed as part of a schools initiative to encourage young people to recycle. They have supported schools throughout the UK and featured in the waste strategy for a number of local authorities including Lancashire County Council. The eye-catching design has increased recycling rates by as much as 61% and helped reduce graffiti in public spaces.
Each Cow Bin, which is 1,100 litres in size, can hold 1,000 water bottles. Taylor is expecting the total amount of empty water bottles collected on the day for recycling to exceed 8,000.
For more information please visit http://www.taylorbins.co.uk.
# # #
Taylor is the world’s leading manufacturer of metal bins (four-wheeled galvanised steel waste containers to those in the trade) and aesthetic on street recycling containers. Taylor designs and manufactures its own products in the UK and has produced over 1.4 million Continental bins. These are the UK’s industry standard waste and recycling bins, used by almost all local authorities and private contractors and fully conform to international EN 840, EN 14803 and EN 1501 standards.