Velleros Hosted Solution Delivers Value-Added Services for Union Subscribers

March 19, 2012 - PRLog -- Mountain View WY – Velleros, the leading provider of mass notification and content delivery for the regional wireless carriers, announced today that Union Wireless is deploying the Velleros Hosted Commercial Mobile Service Provider (CMSP) Gateway in compliance with the Federal Communications Commission's (FCC) April 2012 deadline for providing alert delivery.  Based upon the Commercial Mobile Alert System (CMAS) managed by the Federal Emergency Management Agency (FEMA), the Velleros solution allows the regional carrier to provide its customers with geographically targeted messages alerting them of imminent threats (e.g., tornados, snow storms, earthquakes, etc.) in their current location.

Union Wireless is a leading telecommunications provider in the Rocky Mountain region delivering wireless, landline, internet, cable TV, and business telephone services in Wyoming, Colorado, and Utah.  By supporting CMAS across their networks, Union ensures that their data-enabled subscribers have the security and protection of receiving critical notifications issued by public safety and governmental agencies. By working with the Velleros solution, Union will deliver not only alerting compliant with the WARN Act, but also revenue-generating commercial services such as Community Notification, Local Content Delivery, and Mobile Advertising.

“As a leading regional carrier, Union has a long standing tradition of providing exceptional value and delivering reliable communication services to their community,” remarked Danny Parker, CEO of Velleros.  “We applaud Union’s support of this vital CMAS service and are very pleased to have them as a customer moving forward.”

“Velleros is the platform of choice for CMAS alert delivery in the regional carrier market,” commented Rob Elwood, Director of Sales and Marketing for Union Wireless.  “In addition, by utilizing the Velleros solution, we at Union have access to a variety of value-added features to deliver more innovative local content services for clear differentiation in the community.”

About Velleros, Inc. - Based in Morrisville NC, Velleros enables carriers to derive incremental revenue streams through new 2.0 web-based content and services combined with highly effective contextual advertising.   The Velleros Aggregation & Syndication Technology (VAST TM) platform distributes aggregated content to any network connected device per user preference, providing a more personalized infotainment experience.  VAST applications include CMAS CMSP Gateway, Community Notification, Personalized Content Manager, Mobile Applications, and Mobile Advertising. www.Velleros.com

# # #

Velleros provides software products and services for telecommunications providers, and is the industry leading provider of mass notification and content delivery for the regional wireless carriers.