SOUL range of products makes a delicious entry into Madhya Pradesh

March 17, 2012 - PRLog -- SOUL range of products makes a delicious entry into Madhya Pradesh
~ ADF Foods introduces MP to its range of delicious Olive Oil Pickles, Curries, Chutneys and Mango Pulp ~

Indore, March, 2012: ADF Foods Ltd forays into Madhya Pradesh in March 2012 with the launch of its range of delicious and healthy products under the brand ‘SOUL’ to tantalize the taste buds of the people. SOUL offers a range of pickles made in virgin olive oil, available for the very first time in India, which are not only lip-smacking but also healthy as olive oil is free of trans fats and cholesterol.  SOUL also offers a range of other premium delicious food products packed with the goodness of health comprising Traditional Pickles, Ready-to-eat Curries, Mango Chutney made from hand-picked spices and Kesar Mango Pulp.

Speaking about the launch, Mr. Vinayak Vetekar, National Sales Manager, ADF Foods Ltd, said, “ADF Foods is now on an aggressive expansion spree. We are happy to launch in Madhya Pradesh after Mumbai, Pune, and Gujarat. By the end of 2012 SOUL will have an All-India presence. We will also be introducing new products in the near future.”

SOUL products have been made after in-depth research and using first-grade special ingredients with an attractive and stylish packaging. So take a pick of your preferred product and flavor from SOUL and watch your taste buds spring into action.

ADF Foods Ltd is a market leader globally having presence across America, Africa, Europe, Australia, Middle East, Asia and New Zealand. SOUL is ADF Foods’ flagship brand in India that was launched with the innovative concept of pickles made in Olive Oil last year.
SOUL Pickles made in Virgin Olive Oil are available in 7 delightful variants - Mango, Lemon, Mixed, Carrot, Garlic, Green Chilli and Red Chilli and are a magical combination of healthy olive oil, fresh ingredients and tantalizing spices. A 300 grams bottle is priced at Rs 64 for Garlic Pickle and Rs. 69 for the other variants.

SOUL also offers pickles made from recipes passed down from one generation to the other, giving it the familiar flavour of pickles made by grandmothers having their own special recipes. SOUL Traditional Pickles include Tangy Lemon and Green Chilli to ignite the senses. Also included in the range are a sweet spicy Chhundo pickle and various other mouth-watering flavours like Gorkeri, Mango, Garlic and the favorite Mixed pickle. They are priced at Rs 54 per 300 gms pack and the Sweet Traditional Pickles – Chunndo pickle and Gorkeri Pickle come at Rs 70 for a 300 gm pack.

To meet every customer’s requirements, SOUL recently launched its mouth-watering traditional pickles in convenient Pouch Packs. Traditional pickles like Mango Pickle, Mixed Pickle, Lime Pickle and Green Chilli Pickle are now available in handy 200 grams pouch packs priced at Rs 31 for Mango & Mixed Pickle and Rs. 29 for Lime and Chilli pickle.

With its Ready–to-Eat Curries range, SOUL brings a range of delicacies which are as healthy, as they are scrumptiously tasty. Making the cooking process delightful, instant and easy, it just involves heating the packet for few minutes with just a simple Snip and Serve Hot method. Inspired by authentic recipes and time tested favourites, the curries will make cooking and eating both, a delightful experience. Choose from Methi Malai Mutter and Palak Paneer priced at Rs. 55 or Shahi Rajma, Dal Tadka, Punjabi Chole, Pav Bhaji and Dal Makhni, priced at Rs 49 for a pack.

SOUL also brings to you their new lip smacking product Kesar Mango Pulp. You can now treat your taste buds to SOUL’s fresh and delicious Kesar Mango Pulp whenever your heart wishes. This perfect treat for mango lovers is priced at Rs. 150/- for an 850 gm canister but SOUL offers an introductory price of Rs.130/-

SOUL products will be available at these stores in Madhya Pradesh:
Gwalior, Bhopal, Indore in all Big Bazaar, Reliance Fresh, N Mart and other key super stores.


For further details please contact –
Atul Malikram
9827092823