Dunlop will be presenting a session in the conference’s marketing track titled: “What do Referring Docs Want?” Sharing the podium with Dunlop will be co-presenter Jill Lawlor, Vice President of Marketing and Community Outreach at Cooper University Hospital. Their presentation will focus on how hospitals can best integrate new contemporary marketing tools such as online videos and social networks into their traditional marketing efforts when seeking to engage referring physicians. This presentation will include a case study featuring Cooper University Hospital’s physician marketing program. Lyle Green, Associate VP of Physician Relations at MD Anderson, will serve as the session moderator.
The 2012 GIA National Professional Development Conference is a forum to share best practices, identify new solutions and to develop skills to solve tomorrow’s complications. The conference is open to individuals working at AAMC member medical schools and teaching hospitals in the U.S. and Canada. The sessions are focused on sharpening skills, techniques and tools. There are also master classes that are designed to build and refine leadership skills.
For more information about the GIA National Professional Development Conference, visit http://www.aamc.org.
About the AAMC:
The Association of American Medical Colleges is a not-for-profit association representing all 137 accredited U.S. and 17 accredited Canadian medical schools; nearly 400 major teaching hospitals and health systems, including 62 Department of Veterans Affairs medical centers; and nearly 90 academic and scientific societies. Through these institutions and organizations, the AAMC represents 128,000 faculty members, 75,000 medical students, and 110,000 resident physicians. Additional information about the AAMC and U.S. medical schools and teaching hospitals is available at http://www.aamc.org/
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Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, education, financial services and the arts. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.