E-Poll Market Research Releases Annual Report on Celebrity Marketing
(March 14, 2012) E-Poll Market Research, a leading provider of celebrity and brand research, has released the results of its annual report on the state of the celebrity market. Based on E-Poll’s E-Score Celebrity research product, the report summarizes American attitudes towards more than 6,500 different celebrities across the fields of entertainment, sports, politics and business. Among the findings:
Most Appealing: Betty White continues to be the most appealing celebrity in America. This is her second year at the top of the list. Others in the top ten include Sandra Bullock, Michael J. Fox and Tom Hanks. Dropping out of the top ten was Will Smith.
Biggest Gainers: Parks & Recreation funnyman Aziz Ansari heads the list of biggest gainers, with a 16 point gain in appeal. Melissa McCarthy, Aaron Rogers and Andy Samberg are also notable names from the top ten gainers.
Biggest Decliners: Tyler Perry and Shaun White experienced the largest declines in likability. Perry was in the news for the portrayal of some characters in his movies and TV show, while White’s appeal sagged in a non-Olympic year. Paula Deen, Mark Sanchez and Selena Gomez also appear on the list of biggest decliners.
Up-and-Comers:
The following tables list the top ten celebrities in each category for the year ending 12/31/11.
MOST APPEALING
Rank | Name | “Like A Lot” % | Notable Attribute
-----+------------------+---------------+--------------------
1)Betty White 53 Funny
2)Sandra Bullock 48 Beautiful
3)Michael J. Fox 48 Sincere
4)Tom Hanks 46 Influential
5)Robin Williams 46 Kooky/ Wacky
6)Morgan Freeman 45 Distinctive Voice
7)Clint Eastwood 45 Experienced
8)Carol Burnett 45 Funny
9)Pauley Perrette 44 Unique
10)Cote de Pablo 44 Beautiful
For information on Biggest Gainers, Biggest Losers, or Up and Comer lists, please contact press@epoll.com
About E-Poll Market Research
Headquartered in Encino, CA, E-Poll Market Research is a leading provider of consumer research to media and entertainment companies, agencies and Fortune 1,000 enterprises. E-Poll's research products include the E-Score® family of celebrity, character and brand evaluations and Program Pulse™ Television.
About E-Score® Celebrity
E-Score Celebrity is conducted weekly among a nationally representative sample of 1,100 respondents ages 13+ and evaluates each personality on measures of awareness, appeal and 46 key personality attributes. With a database of more than 6,500 individuals, E-Score Celebrity is the preeminent source of celebrity tracking information used by major brands, agencies and advertisers to guide critical marketing decisions. It is part of the family of E-Score products produced by E-Poll Market Research.
For more information visit http://www.epollresearch.com.
Contact for E-Poll Market Research:
Randy Parker
877-MYEPOLL
press@epoll.com
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E-Poll Market Research is a leading provider of consumer research to media and entertainment companies, agencies and Fortune 1,000 enterprises.
