“Increasingly the filmed media landscape is becoming multi-screen. The TV market and the Smartphone/tablet markets are intersecting. Since our sister company ID Communications represents a range of producers from around the world, we have decided to harness this bountiful offering of creativity and make interactive applications which-spin off from the narrative, or augment the content in some way for these other devices.” Says Dan Shannon, founder of http://IDdigital.org .
Smartphone market growth
“The growth of the Smartphone market has pushed past the 100 million users mark in North America and more than 25 Billion Apps have been downloaded from the iTunes store as of February 2012. Mobile marketing is transforming location-based marketing, impacting how shopping is being done in response to local in-app coupons. (A detailed article on a study demonstrating this can be found at http://iddigital.org/?
ID Digital Media is currently producing 3 mobile applications in association with documentaries currently in production and/or post-production for Canadian television on the themes of Type 1 diabetes, the reconstruction of Haiti, and English/French relations in Canada. They will be announced in coming weeks on the company’s site http://IDDigital.org
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ID Communications inc. is a Montreal-based boutique film, television and web marketing company specialized in the area of international sales representation and distribution for film, TV, DVD and web-based properties.