PRLog - March 15, 2012 - PROVIDENCE, R.I. -- NORTH PROVIDENCE, R.I. — March 15, 2012 – LIFEcycle, Inc. a non-profit organization that promotes healthy, active living and supports local healthcare has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. LIFEcycle’s results ranked among the top 10% of Constant Contact’s customer base.
LIFEcycle uses Constant Contact to stay in touch with its nearly 1,000 subscribers. Sending quarterly newsletters to its full subscription list is just the beginning. The organization sends periodic information to bike-a-thon participants to support their training and fundraising. LIFEcycle uses Constant Contact to manage its volunteer registration and promote Until There is a Cure, the organization’
“We’ve always been happy with how Constant Contact has provided us with the tools to adequately track and plan our email marketing,” says Richard Suls, a member of LIFEcycle’s board of directors and the organization’
Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
• Frequency of campaigns, events, and surveys
• Open, bounce, and click-through rates
• Event registration rates
• Survey completion rates
• Use of social features
• Use of mailing list sign-up tools
“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”
LIFEcycle, Inc. was founded in 2008 by Dani Sahner Brier and Jacob S. N. Brier to localize their efforts to support healthcare. The first three Ride ‘Round Rhody events, the organization’
LIFEcycle Inc’s marketing is managed and executed by BComm, a marketing communications services agency that helps small businesses, non-profit organizations and individuals reach their audiences.
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
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