Now in it's third year online, Health Beauty Spot has cemented itself as one of the hottest beauty blogs online. Their growing readership (99% women) is in contrast to the decline of readership in print magazines, with women preferring the ease of reading an online magazine on the computer, or now increasingly via tablets such as the iPad.
What makes Health Beauty Spot (http://healthbeautyspot.com)
The site is not merely a blog, but an entire online magazine. Whilst most beauty blogs are heavily tied to a specific individual blogger, Health Beauty Spot has articles written by various writers in the beauty field. The site is recognised for it's overall quality and has made great strides in brand awareness.
Articles are well-written, intelligent, useful, and filled with tips that readers can use straight away. In this fast paced world, it is important to have articles that are not overly long in order not to bore readers, while being long enough to convey the message in an eloquent manner.