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DWELL ON DESIGN: Modern Beyond Expectations

Dwell on Design, the West Coast’s largest Design Show, returns to the Los Angeles Convention Center June 22-24, 2012. Curated by the editors of Dwell Magazine, the three-day celebration brings together the best and brightest in modern design today.

FOR IMMEDIATE RELEASE

 
 
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PRLog (Press Release) - Mar. 14, 2012 - LOS ANGELES, CA (March 13, 2012) - Dwell on Design (www.dwellondesign.com), the West Coast’s largest Design Show, returns to the Los Angeles Convention Center
June 22-24, 2012.  Curated by the editors of Dwell Magazine (www.dwell.com),
the three-day celebration brings together the best and brightest products, services, and thought leaders in modern design today for a series of conversations, demonstrations, tours, and much more.  In addition to featuring over 350 exhibitors on the show floor, Dwell on Design encourages an ongoing design dialogue, showcasing over 70 presentations on three separate stages.  This year, the show goes beyond the urban dwelling to encompass all aspects of the modern lifestyle, seeking out a new definition for modern beyond expectations.

“Design is driven by exploration and touches every aspect of our lives from the technology and products we use, to the way in which we communicate, to the spaces in which we live,” said Dwell Media President Michela O’Connor Abrams.  “Without exploration, there would be no innovation.  This year at Dwell on Design, we’re exploring beyond the boundaries of expectation to get a first look at the people, products, and ideas that will redefine the very notion of modern.”

Among the many highlights for 2012:

[NEW] Design Installations
Dwell on Design will feature original design installations by local creatives. Featured designers include Oyler Wu Collaborative.  More artists to be announced soon.

[NEW] Modern Marketplace Pavilions
A curated mix of smaller and independent brands will be showcasing their wares in new marketplace pavilions dedicated to the Modern Family, Modern Home, Design Materials, and Modern Artisan.  Dwell on Design attendees will be able to peruse, source, and shop throughout the course of the three-day design celebration.

[NEW] Demonstration
In addition to the Sustainability and Design Innovation stages which feature over 70 presentations by the best and brightest from all walks of design, Dwell on Design is adding a third stage this year.  The Demonstration stage will be dedicated to hands-on demonstrations for the DIY design enthusiast throughout the weekend of Dwell on Design and on Friday during the Business of Design Talks and Trade Day.

[NEW] Dwell Home Venice
Dwell Home Venice is Dwell Media’s latest show home. Scheduled for completion in summer 2012, the home is a showcase of modern design and architecture and will be open to the public for tours during Dwell on Design.  Designed by Sebastian Mariscal, the house blurs the boundary between indoor and outdoor, transforming a modest Venice lot into a modern urban sanctuary.  

[NEW] Dwell Modern Home Tours
The ever-popular Dwell Modern Home Tours return this year. Get a peek inside some of the most memorable modern homes on the Westside (Saturday, June 16th) and Eastside (Sunday, June 24th) of Los Angeles. Homes will be announced shortly and tickets will go on sale in April. New this year: Dwell will be adding a third modern home tour on Sunday, June 17th.  Details to be announced soon.

Green Car Ride and Drives
In their second appearance at Dwell on Design, Green Car Journal will offer test drives of some of the latest and new-to-market hybrid and electric vehicles.  Last year, the new Fiat was a huge hit.  This year, the slate of new green cars could range from compacts to SUVs, station wagons to road hugging sports cars.  Featured cars include the Infiniti M Hybrid and the Fisker Karma.

Dwell Outdoor
A perennial hit on the show floor, Dwell Outdoor brings the best of the outside in (including chickens!).  The pop-up village will showcase the latest and greatest in outdoor furnishing, accessories, and materials.  Dwell Outdoor will feature several new prefab structures, including Airclad by Inflate, Connect Homes, LivingHomes, and Sustain Design Studio’s miniHome.  

Modern Family
Dwell on Design is also a hit among the kids.  Budding modernists are invited to check out the latest in modern playground architecture, painting, photography, toys, and other pint sized accoutrement for the modern lifestyle.  

Dwell on Design Awards
Dwell on Design will host the 2nd Annual Dwell on Design Awards, recognizing the best exhibits on the show floor.  The jury will be announced soon.

AIA/LA Restaurant Design Awards
The 8th Annual RDAs recognize top toques and great design.  Jury winners and People’s Choice favorites will be announced on Friday, June 22nd at a special reception.  The esteemed jury this year includes Chef Michael Voltaggio, architect Mark Rios, and KCRW’s Host of Good Food Evan Kleiman.

Dwell Design Week
Dwell Design Week is a series of special events leading up to and in conjunction with Dwell on Design, and which encourages both design professionals and consumers to experience the best of Los Angeles design. Dwell hosts a series of engaging conversation-based events between Dwell Editors and select design innovators that rotate throughout L.A. design districts, including the popular “Meet the Architects” Nights. This year, the events start on Friday, June 15th.

Regular tickets go on sale April 1st, 2012.  To register to be the first to find out when tickets are available, register here: http://dod.dwell.com/tickets-registration.

ABOUT DWELL MEDIA
Dwell Media, LLC (Dwell) is the parent company of Dwell magazine, Dwell Digital, Dwell on Design, Dwell Research + Strategy, and The Dwell Homes Collection. Founded in 2000 by Lara Hedberg Deam, Dwell has received countless industry awards and is widely regarded as the leading voice of the modern design movement.

For more information, go to www.dwellondesign.com.  
Please contact Haily Zaki at haily@dwell.com or 323.712.0298
with all media inquiries.

# # #

Secret Agent PR infiltrates the media in the name of good design. We offer media relations services for architects, designers, and innovators to promote services, products, and creative ingenuity.

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