This launch marks the first time Gummybear International has attempted to brand the character for a specific region of the globe with a website. “We were seeing the popularity of Gummibär growing rapidly in places like Mexico and South America,” says Jürgen Korduletsch, President of Gummybear International, “so we wanted to create a website that could better connect with that growing fan base.”
Gummibär, or as he’s nicknamed in Latin America, Osito Gominola, already has several videos and songs that have been released in Spanish. Now, Spanish speaking fans have their very own website, complete with a bright, warm and colorful design. The site features all of Gummibär’s Spanish videos and songs, which fans can stream for free. Fans can also find links to iTunes and Amazon to purchase music, links to the official Gummibär social profiles on YouTube, Facebook, Twitter and Myspace and a guestbook to leave comments.
Of course fans can still navigate to Gummibär’s flagship website, http://www.gummibar.net, to get full access to all merchandise in the webstore, the official newsletter, fan videos and more.
About Gummybear International:
Gummybear International is engaged in the creation, development, and branding of animated entertainment properties, as well as musical content based on and produced for such properties. It markets and sells recorded musical and video products in various physical formats, such as compact discs and DVDs, and digital formats, such as downloads and ringtones, through a worldwide network of established distributors and licensees. The company’s music publishing segment owns and acquires rights to musical compositions, markets these compositions, and receives royalties or fees for their use. It also is actively developing mobile and computer based games and exploiting merchandising rights for its brands in cooperation with a variety of licensing partners. GBI is working on a number of film and TV projects. The company is headquartered in New Jersey.
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Main Street PR is a subdivision of GBI Inc and is engage with marketing and promoting its three sister companies: Gummy Bear Worldwide, Radikal Records and OK!Good Records.