Quiterian China Starts Operations through Strategic Alliance with Partner in Singapore

March 14, 2012 - PRLog -- Quiterian announces the creation of Quiterian China as a result of the master reseller agreement established with the new official partner in Singapore, China Aviation Industry Supply and Marketing Huabei Corporation

Barcelona - March 14, 2012. - Quiterian, through the Asia Pacific Channel Director, Mark Loy, has established in Singapore this month a distribution agreement with the company China Aviation Industry Supply and Marketing Huabei Corporation. As a result of this agreement, Quiterian China has been created and Richard Su -the former General Director of SPSS Beijing- has been appointed as General Manager.

According to the agreement established, Richard Su through Quiterian China will exclusively distribute the software Quiterian Analytics throughout the Asian country's geography. The General Director has a strong network of Value Added Resellers´ (VARs), who are mainly former SPSS distributors with expertise in sales of data mining and predictive analytics solutions. The wide experience of Richard Su in channel development, sales and marketing, combined with the extensive market knowledge of his
VARs network, are Quiterian´s key elements for a successful expansion in the Chinese market.

The new official partner, China Aviation Industry Supply and Marketing Huabei Corporation, recently merged with the former SPSS exclusive distributor in mainland of China, Beijing Stats Data Mining. As a result of this union, Quiterian China and its General Manager, Richard Su, have a partner network build with experts in the area of advanced and predictive analytics.  

The agility that Quiterian Analytics offers for the fast integration in a single platform of data from multiple sources makes it an innovative product easy to introduce in the Chinese market. With this partnership, Quiterian projects to generate a turnover of $20 million in a five year average.

Regarding this agreement, Wang Ying, the CEO of China Aviation Industry Supply and Marketing Huabei Corporation, reports: “From my understanding, I believe that Quiterian is a great corporation because it is extremely innovative, forward looking, and focus on meeting their customers' needs. We are facing big opportunities because of the need to manage big data. I believe we can help Quiterian to be in the leading position in China´s advanced analytics market”.

About this agreement and the new Asian partner, Mark Loy estates: “I am pleased to have China Aviation Industry Supply and Marketing Huabei Corporation as the official Quiterian VAR in China. China Aviation Industry Supply and Marketing Huabei Corporation is a state-owned organization with 60 years of business experience that has extensive channel networks throughout China. The new division who will be managing the Quiterian business in China, which is formed out of the merge with Beijing Stats Data Mining Co., has years of sales and consulting experience in providing data analysis services and advanced analytics values to the customers in China. I am confident China Aviation Industry Supply and Marketing Huabei Corporation is our best partner choice to help Chinese organizations to be more competitive by increasing revenues and improving efficiency.”

The creation of Quiterian China is a key element in the introduction process of Quiterian in the Asian region, which will strengthen its positioning as an innovative provider of predictive and advanced analytics software, and will help Quiterian to reach faster a wide range of organizations that are searching for solutions to streamline processes and obtain higher profits in less time.  

About Richard Su
Richard Su is a sales professional with more than 11 years of experience in account management, channel development, and sales and marketing of data mining and predictive analytics solutions. Before joining Quiterian China, Richard held the position of General Director of SPSS Beijing, were he was responsible of the company´s establishment in China, and also of creating the main infrastructure, team, and channels. Under the same position, Richard was the master SPSS distributor in China, achieving more than a 50% average growth annually. Prior to SPSS, Richard Su was a marketing consultant in different companies.    

About Quiterian
Founded in 2003, Quiterian develops, markets and supports Quiterian Analytics, an advanced and predictive analytics software specially designed for non-technical users that analyzes large volumes of raw data at record breaking speeds. The platform’s simplicity and intuitive interface enables business users to leverage their power without involving IT resources.

Quiterian Analytics was mentioned in Gartner’s Magic Quadrant for BI Platforms 2012: “…provides data discovery tools with predictive analytics, and allows business analysts to conduct 'visual data mining' without relying on the specialized skills of a data scientist.”  

Quiterian also designs specific business solutions customized to its customers’ needs regardless of their operating sectors (eCommerce, telecom, health, financial, insurance, utilities, retail, public transportation, logistics, and more), delivering strategic value, competitiveness and efficiency to its customers’ users.

Primary users are Tier-1 and Tier-2 large enterprises managing big data conditions.
Quiterian customers include the leaders in their sectors (Station Casinos, Volkswagen, Renault, Vodafone, Telefonica, Bayer, BBVA), plus highly advanced government institutions: public transportation, tax-agencies, health and public safety.

The company’s US Headquarters office is in Miami (FL). Corporate headquarters is in Barcelona, Spain. In 2010, Quiterian commenced an international expansion, broadening their reach through their worldwide Quiterian Business Partner Network.

To learn more about Quiterian, visit: www.quiterian.com

For more information
www.quiterian.com  
Marketing Director: Noelia Llorente –– nllorente@quiterian.com  
Press Responsible: Nathaly Hermida –– nhermida@quiterian.com

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Founded in 2003, Quiterian develops, markets and supports Quiterian Analytics, an advanced and predictive analytics software specially designed for non-technical users that analyzes large volumes of raw data at record breaking speeds. The platform’s simplicity and intuitive interface enables business users to leverage their power without involving IT resources.