JF Hillebrand Scotland will sponsor the Blended Malt Whisky category at the prestigious awards, which take place in London on 22 March.
James Bryson, Managing Director, JF Hillebrand Scotland, said: “The event is one of the most hotly contested drinks’ awards in the business, so becoming a sponsor is a real honour.”
“The event sees more than 300 whiskies battle it out over three stages to be declared as the best whiskey in the world for its particular category.
The awards represent the annual selection of the very best proprietary whiskies and promote the “best whiskies in the world” to the trade across the globe.
The whiskies are entered by distillers, agents, importers, wholesalers and retailers for whisky or whisky from anywhere in the world.
Categories are based on the commonly held whisky groupings which define both the style and process of whisky and whiskey production.
All judging is conducted blind and held in three stages.
Stage 1: Each whiskey is tasted by region and where relevant in age sub-categories.
Stage 2: The winning whiskies in each age sub-category are tasted against each other, selecting the best whisky in each category.
Stage 3: The best whiskies in each category are then tasted against each other in two phases to select the World’s Best Whiskies.
JF Hillebrand wish the best of luck to all entrants and hope everyone who plans to attend the awards an enjoyable evening.
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