In addition to more new products, this year’s New Product Showcase will also see an increase in the number of food and drink orientated categories within it – with ‘Drink’ and ‘Special Diet’ enjoying their own separate categories for the first time (joining the pre-existing ‘Food’ and ‘Organic Food’ categories). Reflecting the growing diversity within the natural and organic market itself, the introduction of these new categories follows an unprecedented rise in the number of new companies exhibiting speciality drinks (from herbal infusions to flavoured waters, from functional shots to fruit cordials), and free from/special diet food products, at the event over the past few years.
New ‘Drink’ category set to make a splash at the Natural Food Show 2012
From established big names to emerging brand leaders, companies exhibiting new drink products within the New Product Showcase include: Dragonfly & Tick Tock Teas, with its caffeine free Dragonfly Rooibos Vanilla tea; Equal Exchange, with its ‘Women Farmers Grew This Coffee’ range, which is sourced exclusively from Fairtrade certified women cooperatives;
Drinks made with coconut water – a natural isotonic beverage which is high in potassium, naturally sweet and low in calories – remain a key trend for 2012 and are well-represented at this year’s show. First time exhibitors include ZICO Coconut Water, Chi Coconut Water (Chi 330ml 100% Pure Coconut water), Go Coco Coconut Water, and Melting Pot Alimentos (Rio coconut water), who have all entered products into the New Product Showcase; plus Cocofina and returning exhibitor Coconutty.
A wealth of innovative healthy hot and soft drinks are also being introduced across the show floor, including a new premium European brand of delicious 100% certified organic (Soil Association approved) carbonated soft drinks, available in Cola, Orange and Lemon/Lime, from Oggu; Pukka Herb’s first ever tea selection pack – ‘Tempt your taste buds’ (being showcased alongside the re-launch of its three original teas – Relax, Revitalise and Refresh which have been given a fresh look for the company’s 10th anniversary);
New ‘Special Diet’ category proves a popular choice with first time exhibitors
As increasingly more consumers choose free from and special diet alternatives both out of necessity and as part of a healthier lifestyle, the search for wheat, gluten, dairy, meat, eggs, yeast, soya, and sugar replacements remain a priority for retailers looking to cater for this fast-growing market.
Amongst the first time exhibitors participating in this year’s ‘Special Diet’ section of the New Product Showcase are 100% pure fruit snacks supplier Annie’s - Food You Trust, with its Annie’s Extra Fibre Fruit Leather; Cathy’s Spelt for Health, with its range of yeast free Multiseed Spelt Bread, Wholemeal Spelt Mix, Tomato and Herb Spelt Bread/Pizza Base Mix, White Spelt Scone Mix and Flapjack Spelt Mix (which won a two-star Gold Great Taste Award in 2011); Happy Kitchen, with its vegan, gluten-free Happy Kitchen Brownie; and Kallo Foods, who’ll be exhibiting five new launches – Almond Dream with Calcium & Vits, Oat Dream with Calcium & Vits, Corn & Rice Snacks (Sweet Chilli), Corn and Rice Snacks (Caramel), and Organic Belg. Choc. Rice Cake Thins.
Newcomers Freedom Deli, with its award winning range of handmade gluten and wheat free meals, will be launching new products that include traditional scotch eggs and a pastry topped Chicken and Leek Pie; Miracle Noodle, will showcase its calorie free, soy free, gluten free, Kosher Shirataki noodle range; and German vegan specialist TOPAS GmbH (founders of Wheaty), will be launching its new Vegankebab Doner, Chorizo Sausage and Seitan Medallions to the UK.
Whilst returning ‘free from’ exhibitors include Marigold Health Foods, with its 100% natural, dairy and gluten free CO YO Coconut Milk Yoghurt, and Big Oz, with its Big Oz Organic Gluten Free Mix (both of whom have entries in the showcase); plus Nature's Path UK, who’ll be unveiling its first foray into ‘free-from’
The awards for Best New Drink Product and Best New Special Diet Product will be chosen by visitors to the showcase throughout Sunday 1 April, and announced at the prestigious Natural & Organic Awards ceremony later that same night.
The full New Product Showcase exhibitor list (including product names and stand numbers) is available to view online at: https://onlineexhibitormanual.com/
The Natural Food Show at Natural & Organic Products Europe on 1-2 April 2012 is free to attend for pre-registered trade visitors and relevant press representatives only. To register, please visit http://www.naturalproducts.co.uk (http://www1.registerbynet.com/
Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134
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Diversified Business Communications (UK) Ltd (Diversified UK) is a fast growing event organising and publishing company based in Brighton. Diversified UK publishes Natural Products and the Natural Beauty Yearbook. In addition to Natural & Organic Products Europe, the company also organises camexpo – the UK’s leading event for complementary and alternative healthcare; lunch! – the UK’s premier out of home food and drinks trade event; office*; office INTERIORS; The Service Desk & IT Support Show; and, new for 2012, Natural Products Scandinavia.
Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.