PRLog - March 13, 2012 - GERRARDS CROSS, U.K. -- The shipping containers are shown being flown around the world dangling below helicopters and loaded on trucks in the campaign in which Reebok is committed to getting people to commit to fitness.
GVCT 20 Foot Container in the Reebok TV Advert
The sporting goods brand has created a new campaign, The Sport of Fitness Has Arrived, that spotlights its partnership with CrossFit, a strength and conditioning program with a rabid cult following.
At a recent event in New York City, Reebok unveiled a new TV spot from the campaign that will also include print, digital and event-based marketing such as a YouTube takover and events in select cities around the world that encourage consumers to try CrossFit.
More than 400 Reebok employees a week complete CrossFit’s signature WOD (workout of the day) at Reebok’s facility in Canton, Massachusetts. Globally, nearly 1,000 Reebok employees practice CrossFit.
As part of its partnership with CrossFit, which was inked last May, Reebok has become the title sponsor of the Reebok CrossFit Games, which crowns the fittest man and woman on earth, and a dual logo graces the CrossFit containers in which participants perform their workouts; some of which were supplied by Grand View Container Trading as seen in the TV advertisement.
The use of containers is growing almost on a daily basis from building sites to school playgrounds, sports clubs to film studios; you can see them on a daily basis. GVCT has been offering solutions for this growing demand in Europe for over 15 years. GVCT has vast experience and extensive expertise of supplying containers which is not only limited to standard 20 and 40 feet containers, but also supplying many other types of special builds direct from the factory in China plus custom conversions to customers specifications locally. Visit http://www.gvct.co.uk for details.
With headquarters strategically located in Shanghai we can closely work with the leading container manufacturers. Offices throughout Europe and in the United States provide a good network with local market knowledge.