Toy Industry Veteran Steve Reece Launches New Toy Marketing Blog

March 13, 2012 - PRLog -- Toy Industry Veteran Launches New Toy Marketing Blog

To be released 13th March 2012

Leading Toy Industry Expert, Steve Reece has officially launched his all new Toy Marketing Blog today.

“We’ve been running the Blog in Beta for some months to validate our presumptions on what  people want to read about, and to garner feedback on our style and commentary. The feedback has been overwhelmingly positive, with over 1,000 monthly visitors before we even start promoting, and so we decided to go for full launch on the Blog 3 months earlier than planned.”

The Blog can be found at http://www.stevenreece.com and features Insight and analysis of all things Toy Marketing, with focus on Toy Marketing communication in general, such as how to actually get Tangible Results from Social Media & other modern media, and to look at how to create effective Toy & Games Brands, and learn how established Brands grow their Brand Equity.

Steve explained this focus by saying “In my Consultancy work, I find most non Corporate Toy Businesses have 2 main Marketing challenges. Firstly, how to approach their marketing to effectively drive retail sell through and 2. How to go beyond the P&L, to grow their own Brand Equity. So many companies in this industry are on the treadmill of working with other peoples Brands without ever building their own Brand I.P. My new Blog will offer Free Case Studies, analysis and Tips to address these challenges.”

Steve Reece is the leading Toy & Game Brand Management Consultant in Europe. After a period working in Retail, Steve joined Hasbro’s Market Research department, before moving on to Brand Management for some of Hasbro’s top Brands, and setting up Toy distribution companies. Steve’s favourite toy as a Kid was his Soccer collectable card collection, his favourite Board Game was and is Risk.

steve.reece@vicientertainment.co.uk
 
http://www.stevenreece.com

http://twitter.com/#!/nevetseceer ,

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Brand Management Consultancy offering Toy & Games Expert services, Brand Management, Marketing Services. Active across the UK, Europe, EMEA, Asia-Pacific and North America.

We work with Clients big and small to help them build Brand I.P., and get Tangible Results from their Marketing.