As many other people these days, we too became more conscious about what chemicals have been added not only to what we eat, but also what we apply to our body and skin. So we started our research (and this is where our nightmare began).
We started visiting sites such as www.ethicalconsumer.org, www.ethical.org.au, www.ewg.org/
You may find the following articles as disturbing as we did:
The Toxic 12 (What you MUST know about your Cosmetic Products!) http://perfumesecrets.com/
Lab Tests Find Toxic Chemicals in Popular Perfumes
20% of Fragrance Producers Control 80% of the Market
The next step in our research was to see who actually makes the fragrances and found out that only a handful of companies control the market.
Procter & Gamble, a bio chemical company, owns, or has the license for, the following brands: Christina Aguilera, Cover Girl, Max Factor, Gabriela Sabatini, Cindy Crawford, Dolce & Gabbana, Dunhill, Escada, Gerry Weber, Gucci, Hervé Léger, Hugo Boss, Jean Patou, Lacoste, Laura Biagiotti, Marc O’Polo, Mexx, Naomi Campbell, Puma, Replay, Rochas, Tom Tailor and many more.
Christian Dior is the main holding company of LVMH (Moet Hennessy Louis Vuitton SA) who owns, or has the license for, the following brands: Acqua di Parma, Benefit, BVLGARI, Christian Dior, Emilio Pucci, Fendi, Fresh, Givenchy, Guerlain, Kat Von D, Kenzo, La Veuve Clicquot, Laflachère, Le Bon Marché, Loewe and Sephora.
The L’Oréal Group the world’s largest cosmetics and beauty company owns, or has the license for, the following brands: Biotherm, Body Shop, Gemey Paris, Helena Rubinstein, Kiehl’s, Lancôme, Maybelline,Cacharel, Diesel, Giorgio Armani, Guy Laroche, Ralph Lauren, Viktor & Rolf, Yves Saint Laurent and many more.
Other main producers and license holders of designer brand-names are PUIG SL, Shiseido Company and Estée Lauder Company,
Although we are passionate about perfumes, the multi-billion dollar conglomerates are mainly concerned about profit. Price fixing, although illegal, still goes on.
LVMH Moet Hennessy Louis Vuitton SA and L’Oreal SA were among 15 perfume makers and retailers ordered by France’s highest appeals court to pay a 46.2 million- euro ($62 million U.S.) price-fixing fine levied in 2006. >> read article
L’Oreal SA and Chanel SA may be fined by Switzerland’
Paying for everything BUT the perfume
The average marketing budget for a designer brand is estimated at $250,000,000 a year!
What people don’t realise is that most of the perfumes that we buy, the actual liquid inside the bottle, costs less than a pound. The rest of the money we pay is covering the over the top packaging costs, advertisement & marketing costs, and the fees the designer house pays to a well known celebrity / model to be the face of the product. Nicole Kidman, just to name one from a large lists, was paid $8,500,000 to put her face on Chanel 5.
Now What? Stop Wearing Perfumes? No Way!
Although my wife and I didn’t stop wearing fragrances, we did check out the products before we bought them. It limited us as far as choice is concerned, but we still managed to find some ethical producers of designer fragrances that fitted our new found criteria. Fair is fair so let’s mention some names of ethical perfume producers that we like: ITF Cosmetics, L’Occitane en Provence, Groupe Clarins, Panouge, Salvatore Ferragamo Group, Parlux Fragrances, and Perfumer’s Workshop.
As limited as our choices became I can ensure you that both of us still smelled good.
Are Designer Perfumes Really Unique?
There’s a lot of mystery and romance when most people talk about perfumes, but making them is actually simple. You only have two main types of ingredients:
During our research we learned that creating perfumes through reverse engineering with analytical techniques such as GC/MS can reveal the “general” formula for any particular perfume. Anyone armed with good GC/MS equipment and experienced in using this equipment can today, within days, find out a great deal about the formulation of any perfume… customers and competitors can analyze most perfumes more or less precisely.
The brand name and the design of the bottle of course are protected by international trademark laws, BUT NOT THE SCENT.
DROM Fragrances and FM Group (Federico Mahora)
Fragrances by Federico Mahora are designed by Drom Fragrances International. Over the past five years it has extended its product range, now offering a choice of over 200 different fragrance scents, together with other high quality perfumed toiletries.
Drom Fragrances has developed the Pureganic® process which deliver purest nature in a new version that’s both pioneering and revolutionary. Drom fragrances is leading the way to innovative and unique fragrance experiences from 100% pure essential oils.
Although you may experience the scent of FM products to be identical to the scent of your favourite designer labels, FM products are produced by Drom Fragrances’ using their own formula and Pureganic® method. Drom products are organic and are without toxins or harmful additives. FM PRODUCTS ARE NOT TESTED ON ANIMALS!
Affordable – Organically Produced Fragrances
Federico Mahora fragrances are not cheap, they are affordable!
The reasons why FM products are so affordable even though their fragrances are of a higher quality can be summed up like this:
FM Group do not advertise their products over the TV or in other media
They do not have famous names endorsing their products
Federico Mahora product packaging is beautiful but not overboard
When you compare FM products with brand-name fragrances always check the perfume concentrate. Most FM fragrances for women have a minimum of 20% perfume concentrate, which qualifies them as real perfume. Designer fragrances are often eau de toilette (9.6% concentrate)
Choosing the Right Perfume For You
Choosing a new perfume can be a daunting task as there is such a large range of different fragrances on offer these days. The fragrance you wear can say a lot about who you are so it is important to persuade it correctly.
At Perfume Secrets we hope to give you a website that will give you all the information you need to make the right choice for YOU!
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Perfume comparison website. Comparing brand name fragrances with perfumes, eau de parfum, eau de toilette and colognes with products from FM Group (Federico Mahora).