One reason is that people receive too many emails each day and are either too busy to read them or too tired of reading them. When you use email for sending newsletter to people under such conditions, how much chance do you think exists that people would read your newsletters?
To counter the fact that email newsletters may not be read, some companies, especially inexperienced ones tend to send multiple emails of the same newsletter to the same person. This too is not a good strategy. Any such advertising which entails forcing your business on people is as good as spam and the email filters tend to treat them as such and discard them.
There is another reason for choosing traditional newsletter printing services over digital ones. Reading anything on the computer screen is much more difficult than to read on paper. People tend to forget what they read on their computers sooner than what they read on paper. Reading on paper is much easier on their eyes and they tend to have a higher recall value.
As compared to computer screens, paper is much more pleasing and relaxing to the eye when it comes to reading. So people can concentrate on reading without feeling tired. Also, since people receive far fewer paper newsletters than email ones, the former are much more likely to be attended to by people. This is another big advantage of using the old style newsletter printing services in that it reaches your prospective customers better than email.
All newsletter services these days use digital techniques to design newsletters for you. With specialized software, you can mix and match various design and come up with great designs in a matter of a few minutes. This is accomplished by using professional software such as Microsoft Publisher or other desktop publishing Software that created especially for making newsletters, brochures and such things.
Even with traditional newsletters, you can customize them all you like to suite your purposes and the intend audience. For instance, if you want to send your newsletters to corporate companies, you can use better materials that give a richer feel and gives people a much better introduction to your business and its services. You can also choose larger ones for promotional events.
This does not however, mean that email newsletters are very bad for advertising. However, there are specific cases such as for new, small businesses where traditional newsletter printing services are a much better way to create awareness of your business with people.
# # #