March 14 will mark both the launch and the Songster stage at SXSW featuring Anoop Desai - a perfect celebration of the innovative partnership. The spawn of interactive online environments like Youtube have given content creators a refreshing way to share music and expand there fans. Seeking an innovative alternative to traditional music release platforms like iTunes, Amazon, Spotify, Anoop Desai is offering fans a more interactive option to enjoy his music in the most shareable, viral environment...Facebook.
Mowgli’s first game, Songster, was designed with everyone’s inner rockstar in mind. Players follow the compelling storyline of a fledging musician working their way up through the ranks of the music industry. From playing gigs at frat houses and proms, to launching a worldwide arena tour, players can make great music, while allowing their creativity to take them through all levels of the game. Players are then able to share the songs they’ve created onto friends’ Facebook walls, encouraging gamers to spread the word – just as they would a new hit song. Even gamers who have never played on stage, or even picked up an instrument, can create a compelling track and share it with their online world of friends and fans.
During a turning point in a music industry once monopolized by major labels, the Internet has leveled the playing field for music artists. Independent artists and managers are looking at new opportunities to break music and cut through the noise, while giving there fans new ways to interact with their content. As seen in partnerships between Lady Gaga and Zynga ,and most recently Enrique Iglesias with Cityville; There is a growing trend of the music and gaming marriage. Independent of a major label, Anoop Desai has made significant strides by remaining on the cusp of the most unique initiatives and online tools. His partnership with Songster’s social gaming experience will not only keep players engaged for the long term, but will encourage them to spread the new "Oowee" single through their favorite social media network.
For more information on Anoop Desai visit www dot AnoopDesai dot com
For more information on Songster visit www dot playsongster dot com