Steve J Martin
Steve Martin is the Director of Influence at Work (UK). His popular monthly column 'Persuasion' in British Airways' in flight magazine Business Life is read by up to ¾ million people every month and he is also one of the business columnists for the UK's Institute of Leadership and Management.
Steve is co-author of Yes! 50 secrets from the science of persuasion which was nominated for the Royal Society 2008 Book Prize and has featured in over 100 TV, radio, national newspaper and business magazine articles.
Dan Heath is a Senior Fellow at Duke University's CASE Centre. He is the co-author of Switch: How to Change Things When Change Is Hard, which debuted at number 1 on the New York Times and Wall Street Journal bestseller lists. Along with his brother Chip, Dan previously co-wrote the critically acclaimed book Made to Stick, which was named the Best Business Book of the Year in 2007, spent 24 months on the BusinessWeek bestseller list, and has been translated into 29 languages.
Dan Heath & Steve J. Martin will unpack some fascinating research into the science of communication, influence and persuasion. They will examine questions like "how can your messages have more traction in your team?", "what will make your ideas 'stick' with your customers?" and "how can I most effectively influence my peers?"
In what will be an engaging presentation, delegates will hear some unconventional case studies about the subtlety of influence and will come away with some pratical, applicable techniques.
- Understand the six universal Principles of Persuasion
- Learn how to identify situations in human interaction when people are most likely to say "Yes" to your requests
- Explore the essential influencing skills behind successful negotiation and communication
- Explore the core principles of how to make an idea 'sticky'
- Discover how to communicate your mesage so that it is understood remembered and has lasting impact
To Register and for more event information visit the conference website at http://www.benchmarkforbusiness.com/
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