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Companies Rally to Promote Awareness of Columbia Park, Active Lifestyles and Mountain Biking

Whole Foods, Lightning 100 & Harpeth Bicycles rally to promote awareness of a Columbia Park, active lifestyles & mountain biking.

Chickasaw Trace Park Logo
Chickasaw Trace Park Logo
March 9, 2012 - PRLog -- The Chickasaw Trace Classic has been a mainstay of the American Mountain Bike Championships and the Tennessee Bike Racing Association (www.tbra.org) calendar for almost two decades. So, why doesn't anyone know about it?

"These type races have been promoted for so long by passionate people that love the sport. However, promoters can only do so much in their spare time and without proper resources," explained Jonathan Woody of Harpeth Bicycles.

For the 17th anniversary, race promoter Duane Leach, Director of the Columbia Cycling Club, has partnered with Harpeth Bicycles of Cool Springs to help raise awareness of the spring event and Chickasaw Trace Park. The Columbia Cycling Club has been instrumental through a network of dirt shredding volunteers for hosting the one day event and maintaining the trails for over a decade. The race brings in Male and Female beginner, intermediate, expert and a few pro-level racers from local cities as well as surrounding states. The race will be held at Chickasaw Trace Park on New Highway 7 just outside of Columbia. Advanced racers will start at 9:00 am and beginners will race at 12:30 pm with a free kid's race at noon. Beginner class is one lap.

Harpeth Bicycles Race Team sponsors have rallied to raise awareness. Whole Foods, Lightning 100, Yazoo Brew, and Industrial Strength Marketing all share in Harpeth Bicycles core mission connecting the joy of bicycling to healthier and happier people.

"Living an active lifestyle, eating well, while having fun makes a positive impact. It's a simple formula for happiness. Most people, who try biking for health or sport, love it," explained Woody. “This kind of event really appeals to the adventurous, outdoorsy, Muddy Buddy or Warrior Dash type guy and gal.”

“High-school or College students who do well at track or high aerobic type sports tend to do very well at cycling and the football, basketball, rugby athletes get big gains from the intense cross training" explained Francis Fessler, Fitness Director at Harpeth Bicycles. “Professional trainer and expert level racer. There are probably a few undiscovered Lance Armstrong’s out there now that just need a chance to be discovered. You got to show up to get sponsored.”

Race Director Duane Leach has this to say about the new partnership with Harpeth Bicycles: "We are really excited to have the financial and promotional support from Harpeth Bicycles and their team sponsors. This kind of contribution to us and the community will truly make this year an epic event for all to experience the fun".

Whole Foods is providing a healthy and hearty lunch for the first 200 calorie registered riders. There will also be a free custom frame awarded to one lucky rider hand-built by a true Tennessee artisan Richie Moore of Cysco Cycles. In addition there is over $5,000 in prizes from companies like Oakley, North Face, Swiftwick, ProLink, Lyzine, Sport Beans, Hammer to name a few. Duane believes "Harpeth is truly interested in making this event attractive to veteran and every day riders alike."

The mountain bike trails at Chickasaw Trace Park offer some of the best off-road cycling in Middle Tennessee and are conveniently located within a short drive of Nashville. More than nine miles of trails offer riders a combination of fast curves, challenging climbs, and scenic views of the nearby Duck River. The Chickasaw Trace County Park has a historic log cabin and two open-air shelters available for gatherings. There is a radio control flight field for model airplanes, a radio control track for model cars, and a boat ramp for the Duck River.

If you've never experienced Mountain Bike Racing or need to dust of your old two wheeled steed join us on March 25th for a family friendly event. For more details about the event and registration, please visit www.HarpethBikes.com/chickasaw.

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Harpeth Bicycles believes a neighborhood bike shop should be a kind place for all. Harpeth is focused on a three part vision: A future where ALL humans and cyclists are created equal, communities filled with active people of all ages embracing the bicycle as a tool for living a happier life and government and civil society working together to create a sustainable future dedicated to life, liberty and the pursuit of biking. Harpeth is located at 330 Mayfield Dr. Franklin, TN. Their friendly staff can be reached Monday-Friday, 11am-7pm and Saturday 10am-6pm. For more information, please call 615-567-6612 or visit www.HarpethBikes.com.

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Contact Email:
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Source:Harpeth Bicycles
Location:Franklin - Tennessee - United States
Industry:Event, Health
Tags:Harpeth Bicyles, Whole Foods, Chickasaw Trace Classic, Cysco Cycles, Lightning 100, Industrial Strength Marketing
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