PRLog - March 8, 2012 - Los Angeles, CA - The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare, and the rest of the social web. Every year, millions of people visit the Shorty Awards site to tweet nominations for their favorite social media content creators. All those tweets culminate in a highly anticipated awards ceremony that celebrates the winners in dozens of featured categories, as well as thousands of crowd-sourced community ones. For the second time, the Shorty Awards will also honor the industry's best agencies, brands, and social media professionals.
This year, Grupañol – a Los Angeles-based online shopping website that focuses delivering premium flash-deal discounts to Hispanics – is a nominee for the category of Best in Social Commerce. An integral component of Grupañol’s mission is to help and to empower local Latino communities.
Grupañol has been recognized for its innovative approach in influencing people from the street to engage with the fledgling brand’s Facebook page. Knowing that culture is at the epicenter of the US Hispanic community, Grupañol developed a character mascot based on the well known Luchador-style iconic wrestlers. People of all ages (children to adults to grandparents)
Comedic videos starring the Grupañero were also created to help bridge the divide between local Latino vendors not familiar with this "non-traditional"
“There’s a lot of content on the internet. So if we want to have a digital presence, we have to be creative with the way we engage our new and existing customers,” said Jesus Henao, Grupañol Co-Founder. “ And it’s always fun watching people meeting the Grupañero. They love him.”
Grupañol is derived from merging the two words “Grupo”
Chivas USA tickets. Members of the website only have a small window of time (24-72 hours depending on the deal) to purchase the offer before it expires. Grupañ
premium discounts on entertainment, health, and shopping for the family. Grupañ