PrismaStar Partners with SLI Systems to Bring Optimised Site Search Solutions to eCommerce Brands

March 8, 2012 - PRLog -- Thursday 8th  March 2012, London - Today, PrismaStar is pleased to announce its partnership with SLI Systems, market leaders in e-commerce search and navigation technology whose customers include Interflora, Sock Shop & Purely Gadgets. Through the partnership, SLI and PrismaStar will enhance the site search refinement capabilities of SLI’s full-service Learning Search solution, as a way to improve the online customer experience and help e-retailers capture more conversions.

“Our main focus is to help our customers increase their conversion rates by providing a better site search experience for their visitors, and by delivering the type of full-service they need to get maximum performance from our solution,” said Jeff Neish, director of business development for SLI Systems. “PrismaStar’s complementary technology and data services will further optimise SLI Systems’ powerful site search solution.”

SLI Systems is headquartered in San Jose, California and has offices internationally located in London in the United Kingdom and Christchurch, New Zealand.

“PrismaStar’s partnership with SLI Systems is an exciting collaboration,” said Jonathan Horden, COO and European MD of PrismaStar. “Given SLI Systems’ position as the retail industry’s leading SaaS-based site search provider, we couldn’t be more proud to partner with an established best-of-breed search and navigation provider. Together our proposition will add significant value to existing customers and deliver huge benefits to new customers through 2012 and beyond.”

In 2011, consumers spent £68bn online in the UK, a 16% increase on last year. (IMRG). As a result, retail technology is rapidly evolving. Online and offline, retailers are looking to increasingly sophisticated solutions to enhance their relationship with customers and achieve better sales conversion rates.

The partnership between PrismaStar and SLI Systems comes at an ideal time to provide complete solutions for the eCommerce industry, and will enhance the consumer experience by making eCommerce websites faster and easier to search, while arming customers with the content they need to make purchasing decisions.

PrismaStar provides product data enhancement services and product comparison tools to eCommerce retailers. This in turn enables their customers to make better and faster decisions, increasing the online conversion rates by up to 70%. PrismaStar’s new state-of-the art technology was launched in 2010 and has been praised by global companies including Mothercare, Phones4U, Vodafone and a number of other high-street brands.

For more information contact:
Marcus Chidgey Captive Minds
Tel: +44 (0)207 422 8260
Email: pr@PrismaStar.com

Notes To Editors

Market Trends

Consumers spent £68bn online last year in the UK alone. This was a 16% increase on last year. (IMRG)

As a result, retail technology is rapidly evolving. Online and offline, retailers are looking to increasingly sophisticated solutions to enhance their relationship with customers and achieve better sales conversion rates.

The latest annual IT in Retail report by Martec International shows the UK's top 100 retailers' IT investment in e-commerce and m-commerce has grown from 17% last year to 23% in 2011. (Computer Weekly)

About PrismaStar

PrismaStar develops advanced multi-channel eCommerce product search and selection tools and data acquisition systems which enable online shoppers to make better and faster decisions. The company’s flagship product, PrismaStar Selector, was launched in 2010. Retailers adopting the solution have seen their eCommerce conversion rates increase by up to 70% and average basket size increase by 35%. PrismaStar Selector recently has been shortlisted for the 2012 Econsultancy Innovation Award. In 2011 they won ‘Best Site Innovation’ at the eCommerce Awards for Excellence and the prestigious Longhorn Award at The White Bull Awards. The company’s solutions have been praised by high-street retailers including Mothercare, Phones4U and Vodafone.

For more information, visit www.PrismaStar.com or read the company’s blog at http://prismastar.com/news/prismastar-blog/, watch the PrismaStar YouTube Channel at http://www.youtube.com/user/PrismaStar/, follow PrismaStar on Twitter at http://twitter.com/PrismaStar and keep track on PrismaStar news at http://prismastar.com/news/.

About SLI Systems

SLI Systems provides full-service, customised, on-demand solutions for site-search, navigation, merchandising, and user-generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and increasing site conversions. Unlike traditional search and merchandising software, SLI Systems’ patented technology continuously “learns” from the behaviour of visitors over time to deliver more relevant results. SLI Systems is a privately held company with offices in San Jose, California; London; New Zealand and Australia.

For more information, visit www.sli-systems.com or read the company’s blog at http://blog.sli-systems.com/, watch the SLI YouTube Channel at http://www.youtube.com/user/SLISiteSearch, follow SLI on Twitter at http://twitter.com/slisystems or listen to SLI hosted eCommerce podcasts at http://www.ecommercepodcast.com/.