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Follow on Google News | InfoCom updates OTT threat rating and says that carriers can turn OTT content into an opportunity.OTT content challenges the traditional model of delivering TV-based content — Network providers may benefit from an opportunity gap — Monetising on the access highway likely be the future business model.
By: InfoCom GmbH Additionally, advanced content, such as 3D programmes, starts to be available as OTT. 3D content solutions provider Sensio, for instance, is launching a 3D VoD service store (called 3DGO!) that can be accessed via any 3D-enabled device. 3DGO!, — to be launched mid-2012 — will feature a collection of 3D dedicated programmes. 3D TV manufacturers could therefore be interested in partnering with Sensio in order to expand their own OTT content collection. Compared to TV access providers, OTT content aggregators’ “In our evaluation, though, one of the most important criteria is quality of service”, the Analyst continued, “an issue that OTT providers cannot address as they have no own broadband infrastructure” About this extract: This extract in based on an article of TS&T – Telecom Strategies & Trends, InfoCom’s highly analytical telecoms publication. This ejournal provides in-depth articles on a wide variety of compelling innovative topics. Each issue contains up-to date rigorous analysis. TS&T is available as an annual on-line subscription providing 24 issues throughout the whole year. If you are interested in this publication, do not hesitate to get in contact with us. Talk to us. We listen. About InfoCom: InfoCom is a market research and consultancy company with over 20 years experience providing strategic analyses and planning assistance to stakeholders in the telecommunications, IT and multimedia industries. InfoCom’s independent and fact-based analyses highlight trends and opportunities, supporting decision makers to understand market dynamics in order to improve their competitive advantage. # # # InfoCom is a market research and consultancy company with almost 20 years experience providing strategic analyses and planning assistance to stakeholders in the telecommunications, IT and multimedia industries. End
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