According to Advertising Age, Dodge is running a national ad created by Doner. In the ad, Ford F150 MI drivers and anyone who sees the campaign will discover: “What if you were to take away horsepower, torque and warranty coverage from a Ram? ‘Well,’ says the grizzled voice-over, ‘you'd end up with a Ford F-150.’”
Ad Age writer Stephen Williams writes, “A dogfight has raged for decades in the truck category, where sniping at the competition has been a puerile pastime. But the jabs seem to be coming faster and harder of late, as rivals beat up on Ford.”
The Super Bowl ad carried a severe sting for the Ford F150 MI automaker as post-apocalypse survivors found each other amid the rubble. The key to their survival? Each one was driving a Chevrolet Silverado. As for their friend Dave, well, he wasn’t so lucky. One of the men reveals, “Dave didn’t drive the longest lasting, most dependable truck on the road. Dave drove a Ford.”
So far Ford has not responded in kind with its own ad campaign to hit back at Chrysler and General Motors, but Ford hasn’t remained silent about the matter. Earlier this month Jalopnik revealed Ford issued two letters to pressure both GM and NBC to not run the advertisement because Ford spokesperson Mike Levine said it was misleading. Needless to say, both GM and NBC went forward in airing the commercial during Super Bowl Sunday.
As for the latest Dodge commercial, a Ford spokesperson told Ad Age the company has not yet seen the ad and wouldn’t be issuing a public comment until it had.
It will be interesting to see how the ads by Dodge and GM affect sales in the next few months for Ford F150 MI trucks. MI Auto Times will continue to monitor the truck battle.
[Source(s): Ad Age, Jalopnik]
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