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Michigan Chrysler Dealers Losing Incentives, Giants Win the Super Bowl and More: Monday Morning Wrap

The previous week’s NADA conference in Las Vegas, Nev., may have been overshadowed by the Super Bowl XLVI excitement, but now that the game’s over, important news for Michigan Chrysler dealers is resurfacing.

 
 
Michigan Chrysler Dealers
Michigan Chrysler Dealers
PRLog - Mar. 6, 2012 - DETROIT – Michigan Chrysler dealers may still be hearing the scraggily echoes of Clint Eastwood from yesterday’s impressive Super Bowl spot by Chrysler. Yet, as that memory fades Michigan Chrysler dealers may be thinking about Chrysler SEO Serio Marchionne’s announcement made Saturday at the National Automobile Dealers Association convention.
“We have suspended the rewards program, and after consultation with our dealers, intend to be back with a revised program,” Marchionne said in reference to Chrysler’s dealer incentive program. According to the Detroit News, the program suspension is temporary, and Marchionne said the new incentives will be linked to improved customer satisfaction scores.
Another relevant snippet from Marchionne’s speech that Michigan Chrysler dealers will be paying attention to included his push for a bridge between Detroit and Windsor, which if built would in all hopes bring an influx of Canadian customers into the metro Detroit area.
Super Bowl Ads
The Giants won Super Bowl XLVI last night, scoring in the final minutes of the game to retake the lead from the Patriots, but it also appears that another strong rivalry was brewing during the commercial breaks.
Chevrolet’s 2012 Silverado “apocalypse” commercial has generated some controversy for its barefaced dig at Ford trucks. For those who have not seen the ad, some unknown apocalyptic force causes utter chaos and destruction, and the only survivors remaining are those who were driving Chevrolet Silverado trucks.
As the surviving group gathers, one asks “Where’s Dave?” to which and another man replies, “Dave didn’t drive the longest-lasting most dependable truck on the road. Dave drove a Ford.”
Jalopnik revealed yesterday Ford was none-too-pleased about the ad, and sent letters to both General Motors and NBC asking that the ad not be shown.

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Industry:Cars, Automotive
Tags:michigan chrysler dealers, detroit, Marchionne, super bowl
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