Balance Interactive Presents Seminar on Online Lead Generation

March 6, 2012 - PRLog -- Balance Interactive will present a seminar, “Setting Your Online Lead Generation GPS.” The event will be held March 15 from noon-1:30 at CEO Update, 1990 M St, NW, 8th Floor, Washington, DC 20036.

Effective lead generation, whether from an email form, download, or Facebook page requires research and analysis of what’s in place now, what your competition is doing, where to find your audience, and current opportunities.

$20 covers lunch and learning. Register at http://www.eventbrite.com/event/3000335083

You will learn:
•   The importance of a strategic approach to lead generation
•   New lead generation trends and ideas
•   How to capture leads from programs already in place
•   How to best measure results
•   Why lead generation programs fail and how to avoid the traps

Details about this event and other seminars in the series are online at http://www.balanceinteractive.com/what-we-do/seminars

Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is www.balanceinteractive.com.

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.

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Balance Interactive helps organizations better manage your expanding online presence. Our holistic approach to websites, email, social media and mobile is designed to make your online properties work together to create impactful online experiences that:

Nurture relationships with your customers online
Strengthen your brand loyalty through communities of interest
Utilize your content and conversation to create conversions

Since 1997 we have used the following communication tools and technologies to help our association clients meet their business goals:

Content Strategy
Social Media Strategy & Implementation
Website Strategy
Design
Usability testing
Content Management Systems (Drupal and Ektron)
AMS Integration
Measurement and Analytics insight