“Best Practices and Trends for 2012: Digital Marketing,” hosted by Marni Blythe, SMITH’s Vice President of Digital Sales and Marketing, will educate members on the various aspects of digital marketing that are important for reaching and cultivating visitors. Ms. Blythe will cover resource allocation, return on investment, digital marketing tools, establishing top of mind awareness, future trends, content and best practices.
“SMITH is dedicated to helping our marketing partners grow and thrive, said Todd Smith, Vice President and COO of SMITH Advertising, “Offering seminars like this one is one way we can enable them to stay a step ahead as trends in digital marketing continue to evolve.”
SMITH Advertising, with offices in Fayetteville, N.C. and Sarasota, Fla., is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, creative, media planning/buying, public relations and digital services, incorporating social media marketing, web development, e-promotions/
SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fla., and Blowing Rock, N.C.
For more information on SMITH Advertising, call (910) 222-5090 or visit www.smithadv.com.