PRLog - March 6, 2012 - The ad campaign, called “Small farmers, big taste!” is set to the tune of Cliff Richard’s 1970’s hit “In the Country” and gets its first airing during Emmerdale on ITV on March 7th.
"Look what we found!" Beef Meatballs
CEO Geoff Allison explains:
“We look all over Britain for small farmers who take more care and provide us with the tastiest produce to help us make the best tasting ready meals using only 100% natural ingredients. These farming heroes have always been at the heart of our brand. That’s why they feature on the front of every pack and it’s the reason why we have made them the stars of our first ever TV campaign.
We take every aspect of our brand seriously. From sourcing the finest possible ingredients to our caring “sous vide” style cooking process. But we wanted to get the message across in a fun way. That’s why our ad features specially commissioned models of miniature farmers busily engaged in various aspects in the process of producing a “Look what we found!” ready meal. Tiny in comparison to full sized recipe ingredients like prime chunks of British beef, the farmers graphically make the point that prime ingredients from small farmers translate into ready meals with a big taste.
At the same time we are introducing beautiful new packaging and lower prices on our key recipes.
“Look what we found!” is available through Waitrose, Booths, Sainsbury’s, Asda and Tesco who will all be running promotions in March to celebrate the launch.
Extra 25% off
“Look what we found!” is also available online, where consumers can save an extra 25% off their online orders in March at www.lookwhatwefound.co.uk
Watch our TV ad!
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Look What We Found! seek out the very best farmers and growers to make delicious recipes that are packed, sealed and gently cooked in long life pouches that can be stored in the cupboard and snipped open and microwaved in minutes.