Jaguar Land Rover Naples Reports U.S. Sales for February 2012

March 5, 2012 - PRLog -- • Jaguar Land Rover North America sales increase 32 percent for February powered by increases in both brands
• Jaguar sales increase 48 percent on uptick for refreshed 2012 MY XF and XK models
• Land Rover sales increase 27 percent for February on combined strength of Range Rover Sport and Range Rover Evoque
• Jaguar Land Rover North America up 31 percent for 2012

"We are pleased the market is showing continued positive signs in 2012," said Andy Goss, President, Jaguar Land Rover North America. "With strong products backed with new marketing strategies we plan to build on the success of 2011 when we surpassed the 50,000 unit sales mark in North America for the first time since 2007."

U.S. BRAND HIGHLIGHTS

Land Rover
For the month of February, 2012, Land Rover sales were up 27 percent continuing the momentum established over the last two years. For 2011 full year, Land Rover's U.S. sales were up 21 percent driven by the growing appeal of the luxury SUV lineup and improved business conditions. The volume leader for February, 2012 was the Range Rover Sport with 1,091 units sold, up 11 percent from 984 sales in 2011. The all-new Range Rover Evoque, winner of the 2012 North American Truck of the Year, hit 715 units sold in February, 2012.

Land Rover's 2012 Model Year line-up features four models: The 230-hp 3.2 liter I6 powered LR2; the LR4 powered by the 375-hp 5.0 liter V8; the Range Rover Sport and Range Rover, both available with the Naturally-aspirated 375-hp V8 and 510-hp supercharged 5.0 liter V8 powertrains. The Model Year 12 Range Rover Evoque luxury compact SUV went on sale in October. The 2012 Range Rover Evoque has a starting price of $43,995* for the five-door, and $44,995* for the coupe and achieves 28 MPG** EPA highway and 18 MPG** EPA city.

Jaguar
Jaguar's U.S. sales for February, 2012 were up 48 percent to 1,022 units, from 692 in 2011. The volume leader for the month was the Jaguar XF with 481 sales, up 84 percent from 262 units sold in February, 2011. On a percentage basis, Jaguar's sales increase was powered by renewed interest in the 2012 MY XK coupe and convertible line. With a varied lineup including XKR coupe and convertible and a XKR-S coupe, the Jaguar line of GT models hit 210 in February, up 184% from 74 units last year. For the year, the XK line is up 50 percent. Deliveries of the 550-hp Jaguar XKR-S convertible start this spring.

Jaguar is launching this month a new global brand direction and marketing campaign, themed "ALIVE,” which introduces the famed British brand to luxury consumers in a new modern context. The brand direction is driven by the belief that Jaguar makes the world's most instinctively rewarding performance cars.

The campaign, created with Spark 44, the international communications agency that's part-owned by Jaguar Land Rover, will feature print, TV, digital advertising and a new look that contemporizes the aesthetics of the brand at every customer touch point. The Jaguar brand will have new corporate identification and a new font, created exclusively for the brand. The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years.

Jaguar's 2012 Model Year line-up features three models: The Jaguar XJ luxury sedan, powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or the 510-hp supercharged 5.0 liter V8; the Jaguar XF sports sedan powered by either the naturally-aspirated 385-hp V8, the 470-hp supercharged 5.0 liter V8 or, in the XFR, the 510-hp supercharged 5.0 liter V8 powertrains; and the XK coupe and convertible sports cars powered by either the naturally-aspirated 385-hp V8, or for the XKR, the 510-hp supercharged 5.0 liter V8 powertrains. For 2012, Jaguar has added its highest performance model ever, the 2012 Jaguar XKR-S coupe and convertible with a 550-hp supercharged 5.0 liter V8 powertrain.

Jaguar Land Rover Naples, located at 900 Tamiami Trial N. in Naples Florida, is your #1 Volume Jaguar Land Rover Dealership in Southwest Florida serving Naples, Fort Myers, Bonita Springs, Estero, Marco Island, Cape Coral, Sanibel and Sarasota. Our dedicated sales staff and top trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. If you are going to drive a Jaguar, you deserve to drive one from the #1 Volume Jaguar Land Rover Dealership in Southwest Florida because of their many satisfied customers.

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