myHealthbox now available for the BlackBerry PlayBook

March 5, 2012 - PRLog -- myHealthbox released today a version of its mobile client for the BlackBerry PlayBook™.

The applicatioon is immediately available on the BlackBerry App World™ application store
(http://appworld.blackberry.com/webstore/content/88206/?lang=en).



More information
myHealthbox is the largest source of information on medicines and healthcare products in Europe.
myHealthbox® is a solution for the design and distribution of an enhanced, digital
version (eLeaflet®) of the paper-based patient information leaflets commonly found in
healthcare products packaging; myHealthbox® provides an answer to both the
consumers' and the healthcare industry's needs.
Compared to the traditional paper-based leaflet the eLeaflet® is fully multimedia
enabled and allows the distribution of images, video and text without size or formats
limitations.
The basic idea behind this is the need of establishing a direct channel between the
producer and the consumer thus allowing the provisioning of a number of value added
services such as: real time information and leaflets updates, direct marketing and DTCA
(Direct To Consumer Advertising) through the use of advanced mobile devices
(smartphones, tablets and eReaders).
The end result is not only the digitalization of a paper leaflet but a totally new concept
with added search and navigation functionalities, enriched with full multimedia
capabilities and distributed purely through digital channels.
The actual content is product specific and totally customized but some parts are present
in almost all products: a textual description of how best to use a medicine, information
about the manufacturer and the helpline numbers, the adverse reaction form and the
links to follow in order to obtain further information.
The advantages of such a solution are obvious: on the one side the consumer receives in
a simple and effective way precise information about the medicines he/she is
interested in and can navigate this information through a standardized paradigm; on the
other side the producer can establish a direct link with its customers with clear
advantages in terms of product safety, marketing and brand loyalty.
myHealthbox® adopts a simple and straightforward process to communicate adverse
reactions. Collected information is sent directly to the pharmaceutical company which
will then follow up the case according to the specific country guidelines.
As with all medicinal content eLeaflet® content follows the same approval route as
other information related to medicines including the information included in the paper
leaflets, the specific approval process is country specific.
myHealthbox® information is updated in real-time and available through a number of
devices and clients. The eLeaflet® and related services are distributed via a generic web
client or a dedicated client available for the most common mobile platforms.


BlackBerry App World™, is the application deployment ecosystem for Blackberry devices.

# # #

We are the eLeaflet company.

myHealthbox is a solution for the creation and distribution of an innovative, digital version of information leaflets (eLeaflet®) for the healthcare.