When interviewed, the website owner stated, "We have carefully tailored the videos to the smoker's psychology and the feeling of being trapped and addicted. The approach should work for even the most hardened smoker and for the skeptics as well." Indeed there are some impressive testimonials already on the Smoking Is History home page.
According to the theory behind the method, the reasons for many of the failures with more traditional quit smoking methods was researched first. Nicotine replacement therapy (NRT), for instance, which has around ninety-three percent of smokers returning to the habit within six months of trying the gum, patch or other form of nicotine delivery (according to some researchers)
The creators of the video series, which lasts in total just over two hours of viewing time, claim there are no scare tactics either. These are just as useless according to their research. They have a point. After all, if scaring smokers away from cigarettes or tobacco was going to work the warnings on the packaging would have succeeded long ago.
Full details of the "Smoking Is History" program can be found at http://www.smokingishistory.com