Jussi Group LLC are looking to Group M to help with UK and USA based media campaigns

March 4, 2012 - PRLog -- Jussi Group LLC are looking to Group M to help with UK and USA based media campaigns

Jussi Group LLC, The Las Vegas based sales and marketing company are looking to Group M, a WPP company and one of the largest global media investment management groups to help with their UK and US marketing drive

Jussi Group LLC COO Simon Haley says “We have always dealt with our external marketing activities in house, dealing directly with media companies from TV, Radio and outdoor who look after both the static sites and digital billboards.  However, sometimes it is best to bring in the experts. Group M represent the biggest media agencies in the world and most importantly have great buying power in the two key markets of UK and USA which fits perfectly with our own focus. They also have very large operations in the Far East particular China which will be the focus of our next major push. So there is great synergy there.

We are yet to decide which agency within Group M to go with, I have had experience with all of them from previous life in the Publishing world. All bring to the table similar drive and focus and still offer enough in house competition to keep them separate. We have organised a serious of meetings in London over the next few weeks to meet with them and lay out what we want from the campaign. We are yet to allocate budget as we have already committed to some Las Vegas campaigns ,however, the spend will be substantial and with Group M’s existing relationships within Media they will be able to make that money go further than if we kept it in house. We hope the results will bring us to a new level and new yet untouched audience.

The move will also free up our time to concentrate on the rest of the company with new launches, partnerships and acquisitions  as well as breaking ground in new territories. It makes it even more exciting and takes Jussi Group LLC to new heights.