Thursday, March 29, 2011 at 1:00 pm Eastern
For merchants whose transactions tend to be of low value (e.g. quick service restaurants, mass transit, or online social gaming), the discount fees charged to merchants occupy a significant percent of the revenue - significantly lowering profitability. The friction this issue causes is known as the "micropayments problem," and to combat it, merchants can either stop accepting payment cards, or attempt to reduce the impact that discount fees have on their transactions.
Because merchants do not want to lose business from customers who prefer to pay with plastic and because card networks do not want to lose their revenue from those transactions, both sides have an interest in making the cost of card based payments palatable.
Join David Kaminsky, Analyst in Mercators Emerging Technologies Advisory Service, as he examines the way merchants and the networks have worked to lessen the effect of discount fees, as well as the solutions developed by third-party vendors who are trying to make a profit by doing the same. As part of the webinar, Kaminsky will present findings from his recent report of the same name: Solving the Micropayments Problem: Minimizing the Impact of Discount Fees on Small Ticket Transactions.
Webinar insights include:
An analysis of failed micropayments solutions vendors and reasons why they were ineffective
A review of some of the more effective solutions currently on the market
A breakdown of the different issues faced by micropayments online and at the point-of-sale (POS)
A discussion on the prominent industries most susceptible to the micropayments problem
The effect the Durbin Amendment has had on micropayments
"As Americans move further away from cash, merchants who focus in small-ticket transactions are forced to accept the constraints of card-based payments as a reality," says Kaminsky. "The micropayments problem is not going away, so their only choice is to adapt and manipulate the discounts fees to be low enough that the merchants can survive."
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