Kings & Co Lettings expands it's property offering via social media

March 2, 2012 - PRLog -- With the internet came the ability to get instant access to property information rather than physically trawl round letting agents or wait for the property section in the newspaper.  In the early days of the internet this type of availability was very much impersonal, available to find if you wanted but not connect proactively to you.  Kings & Co takes a minute to look at how things have changed in property marketed via the internet.

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With the growth of cookie tracking and huge data gathering excersises that behemoths like Google and Bing perform, the internet has increasingly become a bigger channel for targeted marketing.  Now information is gathered and products are frequently suggested based on what you input into the internet and also based on what you have done in the past.  Combining this "targetability" with the advent of Social Media the consumer is both suggested to and also empowered to connect threads from the world wide web directly to themselves.  The search engine companies themselves now actively encourage us to do this so that they can offer an improved response to data requests and also to be more accurate then their competitors.  To some extent Social Media take up caught the main search engines by surprised in it's scale of growth and only now are the search engines beginning to catch up with the likes of Google+ and other similar tools.

In the letting market this effect is now working well for Kings & Co, where their tenants are able to connect with the company via facebook, twitter, linked in and many others to receive updates on available property.  By adding the company into the stream of people's everday lives, Kings & Co have both been able to suggest property to the consumer and also listen to the consumers feedback in a much more dynamic way then before.  See www.facebook.com/kingsletttings for a good example of this working.  Overall personal connectivity and mindshare is on the increase via the internet and has great advantages for both the property tenant and landlord alike to both find and let out property via quality agents such as Kings & Co.

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Lettings and Property Management agent in Norwich. Servicing landlords for full management and tenant find. Kings & Co is family of landlords bring their experiences to help other landlords.