"We all know," McCauley stated, "that the Internet continues to drive larger and larger percentages of book sales today. The old marketing models are quickly falling away. Today's Internet based marketing systems and models necessitate the use of up-to-date strategies, based on what will produce sales results today, versus what used to work in the past."
The Authors Show, Internet radio and Internet TV versions, are produced by Danielle Hampson of eBroadcastMedia.com. The shows offer professionally produced radio and TV interviews that are broadcast worldwide. Segments include The Authors Show, The Business Authors Show, The Christian Authors Show, The Children's Authors Show, The Wellness Authors Show and The Authors Show TV version. Authors of published books may request an invitation to appear on any of these shows by visiting The Authors Show website.
"The new show is exciting," Mr. McCauley continued, "as we hope to present authors and writers across all genres. The guests will honestly describe their journey though the book marketing process. Every book is different, every target market unique and every marketing strategy must be specifically tailored to those target market profiles. Listeners will hear about what worked, what did not, what produced great results and also what failed miserably. We expect the audience to be authors, writers and publishers and we hope to provide some down-to-earth, no-nonsense strategies for successfully bringing books to the marketplace today."
McCauley and Hampson are also co-moderators of Book Marketing, 'The Authors Marketing Powerhouse'. Book Marketing allows authors and publishers the opportunity to upload photos, bios, book covers, video and book videos. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussions for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval.
“This new show is a natural progression for The Authors Show” said Ms. Hampson, “With so many authors turning to us for advice and ideas on effective book marketing, getting the tips directly from authors who are successfully marketing their work just makes sense. And since interviewing authors is what we do, creating a new show on this specific topic is an win-win for everyone.”
More information is available by visiting TheAuthorsShow.com. Authors, writers and publishers can access the new show at TheBookMarketingShow.com. More information on Book Marketing, The Authors Marketing Powerhouse is available at TheAuthorsMarketingPowerhouse.com.
Danielle Hampson is the creator and Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com. Don McCauley is a marketing strategist and is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm.
Questions about The Authors Show, radio and TV versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com.