GTM Sportswear is positioned as Cheer Channel Inc.’s (CCI) official sponsor for the Web series. GTM hopes to reach the $4 billion spirit industry in a new and innovative way. The industry’s target demographic consists of male and female teens and tweens, and moms. This demographic spends over 30 hours a week engaging in digital media platforms, so it is the hope of CCI and GTM that this Web series will appropriately serve their interests with an interactive experience utilizing celebrity cheerleaders in real-life adventures.
“Secret Diary of an American Cheerleader”
Lance Robbins, President of CCI, will serve as executive producer of the series along with the CEO of CCI, Cindy Villarreal, author of "The Cheerleader's Guide to Life." Robbins is the former President of Saban Entertainment ("Mighty Morphin Power Rangers") and Fox Family Studios Worldwide where he executive produced more than 70 movies for network and cable television, and hundreds of live action and animated series, including "Ninja Turtles", "Sweet Valley High" and "The Addams Family".
"This series gives national advertisers and merchants an opportunity to market their products and services through branded entertainment in an effective, interactive and direct way where our demographic of tweens and teens spend most of their time," said Robbins. "Web series not only are becoming an accepted form of destination programming, but these shows carry a longevity on the web much longer than traditional television on any network."
"Secret Diary of an American Cheerleader"
The series will be directed by Jared Seltzer, whose accolades include Web series, documentaries and reality shows for studios such as Paramount, Warner Bros, Universal and cable nets including Discovery, A&E and Bravo.
“GTM Sportswear is excited to be a part of the “Secret Diary of an American Cheerleader”
About GTM Sportswear®:
GTM Sportswear®, headquartered in Manhattan, Kan., specializes in providing custom-embellished uniforms, warm-ups and practice apparel for college, school, and club sports teams nationwide. Founded in 1989, the company is a leader in cutting-edge embellishment processes. GTM designs and develops most of its products and carries an $18 million inventory, allowing quick turnaround for customers. The company employs more than 830 people, including a nationwide sales team and an inside support team. For more information, visit www.gtmsportswear.com .