The increasing quantity of data from social networks, the need to step back in the face of the acceleration of daily life and the need for analysis to grasp the essential issues fuel the demand for a new generation of tools.
Spotter has taken up this challenge and now presents SPOTTERDASHBOARD, a decision support tool for marketing, communication, risk analysis and competitive intelligence.
Integrated in Spotter's SaaS platform the new module allows the viewing, administration and personalisation of interactive dashboards based on decision modelling.
Accessible on the iPad and other tablets, the dashboards are made up of three kinds of widgets : graphics, syntheses and scores. They all allow access to the underlying project data at a mouse-click.
SPOTTERDASHBOARD allows a multi-level analysis based on integrated dashboards. Parametrised individually for each project, the interface can be personalised according to the user's needs.
Spotter offers shared dashboards for a group of users or individual dashboards for a specific user.
SPOTTERDASHBOARD is one of the three modules that make up the Spotter media monitoring and analysis platform together with SPOTTERANALYTICS and SPOTTERSTUDIO. It contains all the power and high quality of Spotter technology.
With the next generation of its platform, Spotter is offering its clients a real workshop of analysis tools which go beyond monitoring to support decision-making.
NO WHITE NOISE
The results are 100% relevant, classified and ready for analysis (no advertising, no doubles and no irrelevant documents) based on a selection and organisation of sources according to the client's needs.
BEYOND SOCIAL MEDIA
Spotter integrates not just Internet (online media, websites) and social media (forums, blogs, social networks, opinion forums, comments on online articles, etc) but also traditional media (print, television, radio) according to project needs for a 360° vision.
COMBINING TECHNOLOGY AND EXPERTISE
Monitoring and analysis are reliable even at very high volumes of non-structured data from heterogeneous sources through the combination of detection and classification through text mining followed by quality control and adjustment by an expert.
Our made-to-measure analysis tools are designed to be integrated into the decision-making process combining graphics, analytic syntheses, vertabim quotations and highly-developed quantified scorings (influence, impact, propagation etc).
NOT MULTILINGUAL : MULTICULTURAL
Spotter’s international range is based on native media analysts whose knowledge of the media landscape and the culture of their country or region is indispensible to identify sources, create requests and correctly judge the tone and recognise criticism.
We have developed models to recognise influencers and measure the spread of their feedback. We create made-to-measure scoring systems which combine requests and metadata with human expertise. Our approach is unique in the market.
To find out more about SPOTTERDASHBOARD – the dynamic decision support dashboard – or about our modules SPOTTERANALYTICS and SPOTTERSTUDIO contact us :
Céline Molina +33(0)4 6768 6177 / +33(0)629 176 911 / firstname.lastname@example.org
For more information about Spotter’s solutions, please visit our website:
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Spotter moves Media and Social Media Analytics to the next level by combining highly sophisticated, professional analysis with state-of-the-
Our mission is to ensure 100% relevant information and to provide decisional analytics.